02 May 10 Google Sits Atop Nielsen’s Search Providers Rankings

In a study report released by The Nielsen Company, it was said that Google is still the most preferred search engines in the United States. According to the report, 65.7% of American net users use Google, whereas, only 13.4% people use Yahoo!, Bing is at number three position with 12.2% of the US net users using it.

AOL search is the fourth most used search engine with 2.5% of the US net users using this service. At number five was Ask.com that is being used by 19% American surfers. As the study suggested, Bing is approaching, and if the flow remain same in the coming months then it will not take much time for Bing to overthrow Yahoo! and take number two position.

In volume terms, people used Google to conduct 6.39 billion searches in the month of March, whereas, Yahoo! was used for 1.3 billion searches, and Bing for 1.2 billion searches. (See the image below for complete data)

The data suggests that the search market is reaching stagnation, and there seem to be very few big changes (none) in the industry. The industry changes at best by 1 or 2 percent. But a big change is on the cards. It will happen when Bing will become the second most used search engine.

Tags: Aol Search, Cards, Data Suggests That, google, Google Search, Industry Changes, Month Of March, Nielsen Company, People, Preferred Search Engines, Rsquo, search engine, Search Market, Search Providers, Stagnation, Surfers, Volume Terms, yahoo