After eating up shares of Google and Yahoo! Search, Bing appears to have become satiated. The growth rate of the Microsoft baby has slowed down in February. According to a recent report by comScore qSearch data, Bing’s growth in February 2010 has been a mere 0.2 percent.
The industry in the month studied has not changed very much. Google saw a growth of 0.1%, Yahoo! fell by 0.2%, Ask network saw 0.1% decline, and there was no change in AOL LLC network’s usage. It has also kept the leaderboard as it was in the previous months. At number one is Google with 65.5% market share, at number two is Yahoo! with 16.8% market share, and number 3 spot is taken by Bing, which has 11.5% market share. (see image for details)
Seeing the sluggishness in the market, it is not apt to say that Bing has stagnated. The search volume of coming months will show us the real picture, until then let’s assume Bing is still binging.
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In a study conducted by the Nielsen Company of the Internet activities of the United States users it was found that Google still is number one site in terms of unique visitors, whereas, Facebook is number one in terms of time spent by the US users on the website.
In January, 16.5 million unique visitors used Google sites and spent 2:05:19 hours each on the website making it number one in terms of reach. At number two was Microsoft sites where 143.9 million visitors spent 1:57:58 hours each. In terms of unique visitors, Facebook stood on number four with 116.3 million visitors, even behind Yahoo that occupied number 3 slot with 138.9 million unique visitors.
But in terms of customer engagement (time spent by users), Facebook surpassed everyone including Google. On an average, a Facebook user spent 7:01:41 hours each on the website. At number two was Yahoo where users spent 2:28:33 hours each. Number three slot belonged to Google where users spent 2:05:19 hours each. (See image for complete detail).
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In a study conducted for December 2009 by a market research firm comScore, Inc. it was found that Google has outperformed the global search market in year-on-year (YoY) growth. Google has recorded a YoY growth of 58% in December 2009 against December 2008, whereas, search market worldwide grew by 40%.
People used Google to make 87.8 billion searches in December 2009 as against 55.6 billion searches in December 2008. Yahoo came at distant number two position with only 9.4 billion searches in the same period. Chinese search engine was at number 3 with a total search volume of 8.5 billion searches. (See image for the complete result).
Among the search engines that outperformed the growth of search market were: Yandex with 91% growth, Microsoft sites (70% growth), eBay (58% growth), and Facebook (54% growth).
Bing (part of Microsoft sites) looked positive, but it still has a long way to go before it could match Google’s result. It would be interesting to see from here how it does in coming months.
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