12 Mar 10 Is the Honeymoon Over for Bing?
After eating up shares of Google and Yahoo! Search, Bing appears to have become satiated. The growth rate of the Microsoft baby has slowed down in February. According to a recent report by comScore qSearch data, Bing’s growth in February 2010 has been a mere 0.2 percent.
The industry in the month studied has not changed very much. Google saw a growth of 0.1%, Yahoo! fell by 0.2%, Ask network saw 0.1% decline, and there was no change in AOL LLC network’s usage. It has also kept the leaderboard as it was in the previous months. At number one is Google with 65.5% market share, at number two is Yahoo! with 16.8% market share, and number 3 spot is taken by Bing, which has 11.5% market share. (see image for details)
Seeing the sluggishness in the market, it is not apt to say that Bing has stagnated. The search volume of coming months will show us the real picture, until then let’s assume Bing is still binging.
Tags: Aol, Comscore, Decline, google, Google Search, Google Yahoo, Honeymoon, Image, Leaderboard, Llc, Market Share, Microsoft, Number 3, Qsearch, Search Volume, Shares, Sluggishness, yahoo, Yahoo Search
18 Feb 10 Bing Grows, and Google, Yahoo Shrinks
It is Binging all across the United States, and slightly less Googling and Yahooing. According to comScore qSearch study, people in the United States have shown inclination towards using Bing over Google and Yahoo in January 2009. Though the change was not significant statistically, it was symbolically. Google and Yahoo each has lost 0.3% user-base to Microsoft’s Bing that grew by 0.6% in the same month. The reference point for this data was December 2009. Despite its nominal rise, Bing is still at number 3 with 11.3% of the US search market pie, whereas, Google and Yahoo! is respectively on number 1 and 2. Google enjoys the trust of 65.4% US web users, whereas, 17% US net surfers have shown confidence in Yahoo SERP (Search Engine Result Pages). At number four was Ask Network, and at number five was AOL LLC network. Ask lost 0.1% market share, whereas, AOL LLC network gained 0.1% US search market share. (See image for complete report). 
In a different study Wunderman, BrandAsset® Consulting, ZAAZ, and Compete found that search engine a web searcher usage to perform his search influences his view of the brand. The report has the following to say:
Bing users, for example, tend to be mostly from the tip of the adoption curve (innovators and early adopters) where Yahoo! and Google’s passengers tend to be middle majority [and] each search engine demonstrated different degrees of consumer engagement ranging from visiting to finally purchasing.
Tags: Adoption, Curve, Early Adopters, google, Google Yahoo, Inclination, Innovators, Market Share, Middle Majority, Number 1, Number 3, Reference Point, Search Engine Result, Search Market, Surfers, Web Searcher, Web Users, Yahoo Google, Yahoo Search, Zaaz
08 Dec 09 What is PPC advertising?
PPC advertising stands for pay per Click advertising. It is a popular form of promotion on the Internet. Marketer uses this advertising tool to spread the word about its product and services. Like SEO (search engine optimization) PPC also depends upon keywords, but unlike SEO, the traffic that a PPC campaign brings is not organic. It is paid-for traffic, which can both be good and bad depending upon the goal of the website.
PPC advertising companies do not charge the advertisers based on page view or advertisement display, as the name implied, it is charged based on the clicks advertisement receives from the visitors. The more users will click the ad the more advertisers will have to pay to the PPC companies. The revenue is further divided between the publisher where the ad was clicked and PPC companies. Google Adwords, Yahoo Search, Microsoft Adcenter, Ad brite, etc., are the major player in the market.
PPC adverts appear as a sponsored links in the SERP (search engine result pages). These as are generally placed on top of organic result as well as on the left side of the SERP. Marketers have to buy a keyword or set of keywords to make the advertisement appears in the search result or on publishers’ website that has enrolled in the program run by the PPC companies.
The success of campaign depends upon the following five things:
- How tightly focused the keyword is.
- How prominent the listing is
- How well optimized the landing page is. (A landing page is the page on the other side of the advertisement link placed in the advert.
- How well the PPC campaign has been created, and
- How much deal one got in buying the keywords for the campaign
Bidding for the most attractive keywords and getting the juiciest position in the search engine is at the core any PPC campaign.
3 Steps of a PPC campaign
Step 1: The advertiser bid on the relevant keywords
Step 2: The advert is published. The location and frequency of the ad is determined by the search engine depending upon the price paid by the advertiser for the keywords.
Step 3: The advertiser pays the PPC companies as soon as someone clicks. The advertiser has to pay only for the valid clicks. Money charged for the invalid clicks are credited back to its account. If it does not happen, the advertiser can ask for the refund.
Tags: Advert, Advertisement, Advertiser, Advertisers, Advertising Companies, google, Internet Marketer, Marketers, Pay Per Click, Pay Per Click Advertising, Ppc Advertising, Publishers, Relevant Keywords, Search Engine Optimization, Search Engine Result, Search Microsoft, Search Optimization, Search Result, Website Advertising, Yahoo Search
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Connectivity Issues (Resolved) September 2, 2010Certain Servers in India Hosting were facing intermittent connectivity issues. Our team has now isolated the problem, and continue to monitor this server closely to ensure that the problem does not reoccur. All the services should now work without any disruption. If you face any further issues, please inform our support team immediately. […]
- Emergency maintenance of one of our Linux Hosting Server. September 2, 2010One of our Linux servers is going to be under maintenance for Hardware upgrades as per the details mentioned below : Date : Sept 02, 2010 Time : 5.40 GMT The following set of IP’s would be affected: 70.87.29.184 70.87.29.186 70.87.29.190 70.87.29.191 70.87.29.192 70.87.29.193 70.87.29.194 70.87.29.195 70.87.29.196 70.87.29.197 70.87.29.198 70.87.29.199 70.87 […]
- Scheduled maintenance on one of our Linux Cpanel Hosting Server September 2, 2010One of our Cpanel Linux servers is going to be under maintenance for Hardware upgrades as per the schedule mentioned below : Date : September 2, 2010 Time : 20:30 GMT Estimated Duration : 1 Hour Impact: Sites hosted on this server would cease to resolve during the maintenance. FTP service shall be unavailable. Rest assured that there would be no […]