28 Oct 09 How Sam Built a Gigantic E-mail List

Sam is a master list builder who at times goes haywire, but most of the he is on track. Building e-mail list is one of those things in which Sam never go awry. In this post, I will explain the 4-step process Sam uses to build his huge e-mail lists that he further uses to sell his products.

Step 1: Create a hook and duplicate is umpteen times

If you want to pull people to enter their e-mail IDs and submit the form on your website then you will have to push quality freebies down their throat. I am not suggesting buying them a beer. Just offering free videos, e-book, how-to guide or podcast will be enough. Create one hook for you niche and make many copies of the niche and put it at strategic location on the web (pond), and wait for fish to take the bait.

Step2: Spread the word

Let as many people on the Internet know as you can. Use all possible channels to spread word about the wonderful freebie that you are offering.

Step 3: Create a Landing page

Create a simple landing page that may ask for the visitors name and address while making a promise to give access to the freebies once they have entered their mail ids and names. Do not make this page long, and keep the form above the fold of the website.

Step 4: Follow up

As soon as you get the mail IDs you were seeking, send a mail to their IDs with a link to the freebie. Write a small mail describing your purpose. You can also send a “thanks for downloading” mail once your visitor is done downloading the freebie.

This is a proven way to build huge mailing lists. You should replicate this step whenever you need to build mailing lists.

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