Gossimer - Website Hosting & Domain Name Registration Blog » Wireless Telephone http://blog.gossimer.com Web hosting and domain registration Wed, 08 Sep 2010 05:26:00 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Ad Spending Dropped by 9% in 2009 http://blog.gossimer.com/ad-spending-dropped-by-9-in-2009/ http://blog.gossimer.com/ad-spending-dropped-by-9-in-2009/#comments Mon, 01 Mar 2010 04:05:26 +0000 bikram http://blog.gossimer.com/?p=1359 In a report released recently, the Nielsen Company has concluded that recession has caused a 9% aggregate drop in ad spending throughout the sectors in the United States in 2009 compared to what various industries spent on advertisement in 2008. In total, the advertisers spent $117 billion on the US media, which is 9% lower than the previous year data.

The automotive sector (factor and dealer associations) followed by local automotive dealership advertisers were the top two groups to cut on ad spending in 2009. The former group cut the ad expenditure by 23.4%, and following suit the later group cut expenditure by 23%. Wireless telephone services provider were at number three with a total cut of 8.2% ad expenditure in 2009. (see image for detail).

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