06 Dec 09 4 Easy Rules of Blogging
In this post, I will tell you about your readers, and what make them stay on your website, read, comment, and connect. I call it “easy rules”, and I have used this nomenclature to call these rules easy because if you go by the ground rule laid down here, you will make life of your visitors much easier.
Easy Rule 1: Make your blog easy for the readers to scan
Design is the first thing, a visitor to your website notices. The more intuitive, and clutter free your design will be the more visitors will come and stay on your page. The blog design should look inviting. Do not go for those clumsy too-many-columns magazine designs, and do not use too many flashy objects on your page.
Easy Rule 2: Make it easier for the readers to read (scan)
Do not make your articles too complex. Use easy-to-read language, short paragraphs, and break your blog-posts into several sub-heading. This will add white space to your text, making it more readable. When on the Internet, people tend to scan the page to see if it is worth their time, before they begin reading.
Easy Rule 3: Make it easier for the readers to comment
Do not make commenting a nightmare by adding too complex a captcha, “sign-up before you comment” system, or any other means of dissuading readers to write. I will go so far as to tell you that do away with the captcha thing. If you are worried about spam comments, then that is the issue you have to handle on the backend. Your genuine visitors should not be asked to handle spam problem for you.
Easy Rule 4: Make it easier for the reader to connect
Josh came to your blog, he read it, liked it, and got excited. He now wants to subscribe to your blog, but what the heck, where is the subscription link? Moreover, why the hell it is so complex? Well, I hope you got the message. Make subscribing easier for the readers. Put the “subscribe now” button above the fold, and make it 2-step process.
What else, do you think will make the life of your blog visitors easy? Use the comment box and let me know your view. By the way, the comment system in here is easy to use.
Tags: blog, blogging, Columns Magazine, Genuine Visitors, Ground Rule, Hell, Magazine Designs, Nightmare, Nomenclature, Short Paragraphs, Subscription Link, What The Heck, White Space
21 Nov 09 SEO Tips – Optimize Your E-Commerce Website
“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”
This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.
We will start our discussion with learning about keywords in the context of e-commerce website.
Tip 1: Find Commercial keywords
Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.
Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.
Tip 2: Keywords column in database
While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.
Tips 3: Singular and plural keywords
If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.
Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.
Tips 4: Do not Stuff your keywords in navigation
Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.
Tags: Amazon, Brand Name, Code Isbn, E Commerce Site, E Commerce Website, ebay, google, Intention, Keyword Research, Meta Description Tag, Meta Keyword Tag, Mini Series, Page Titles, Quite Some Time, Search Engines Tips, Seo Optimization, Singular, Web Pages, Website Tip, What The Heck
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]