18 Mar 10 SEO VS. PPC – Which to Use and When?
To the “which” part of the question posed in the tiled, the answer is: Both, and in the large part of this article, I will discuss about the “when” part of the question.
Unlike what our naiveté SEO or PPC guru inside each one of us (Internet marketers) makes us believe, both are important roles to play in your marketing campaign. There are things that a PPC campaign can do which an SEO campaign cannot even imagine to do—like a PPC campaign may start delivering result from the time it is live, which an SEO campaign, no matter how great it is, cannot give.
When to use them?
SEO
SEO can be used from the day one. Write from the day you conceptualize theme for your website, you should be thinking of SEO. At this point do not get carried away. All you need to do is tell your designer to use codes in a way that your website creates no hurdle for search engine bots when they come to scan your web pages. Keep a close eye on the codes.
The next thing you need to do is to conduct a keyword research to find the appropriate keywords for your website. Give the keywords to your writer and ask him or her to write keyword-optimized content that should provide information to human readers who your end target audience.
Always remember, your target is human readers not search engine bots. They are mere medium.
Use the keywords that you found during the research and create a PPC campaign that will go live soon after your website is live. This will ensure that visitors start coming in as soon as you are live. At this point a PPC campaign will work as a makeshift traffic generator. Keep this up until effects of the SEO effort starts showing results.
Use PPC campaigns also to get people for your list. You can also use it to create interest.
If SEO will help you build trust, PPC will help you attract attention.
Tags: Campaigns, Guru, Human Readers, Hurdle, Imagine, Internet Marketers, Keyword Research, Keywords, Marketing Campaign, Optimized Content, People, Ppc, Search Bots, Search Engine Bots, SEO, Target Audience, Traffic Generator, Web Pages, Website Search
24 Nov 09 SEO Tips – Optimize Your E-Commerce Website – III
In this part of e-commerce website optimization tips, we will see how much content is valuable and what mistakes does many e-commerce website when it comes to creating content for their website. This is the third post of the series, and I will help you tackle the problem of duplicate content that is hindering your upward movement in search engine listing.
Content
Writing content for your e-commerce website is the trickiest of all. Many people err here, which jeopardize their effort to optimize their e-commerce website for major search engines. Let’s see what we need to do to avoid this mistake.
Product description
This is the most potent area where search engines bury the red flag of duplicate content deep in the ground.
Most e-commerce websites commit the crime (note I have used the word crime not mistake or blunder) of lifting the product description directly from the manufacturer’s website. They select the product description of the product they are promoting, and copy it from manufacturer’s website and paste it in their CMS thinking they have done hell of a labor.
This is a huge mistake. Do not just copy product description, write your own. Duplicate content is not good.
User generate product review
Encourage your customers to write review about the product they have purchased. Ask them to write honest reviews about their purchase. This is good way to get original content for your e-commerce website.
iFrame and duplicate content
There are times when we cannot do without copying and pasting content from manufacturer’s site into your website like copying the product specification.
This is a big problem. If you copy specification from manufacturer’s website then essentially you are creating duplicate content, but if you do not copy them then how would you write specifications? You cannot possibly reword it for all the products.
How to do it?
It is here that iframe comes into play. If you have to use duplicate content then use it inside an iframe. This way you will avoid penalty. And keep the iframe borderless. This way your visitors will not come to know that the content they are viewing is not there. You can use iframe to solve any duplicate content problem in your website when you have to use same content on many pages.
Tags: Blunder, Cms, E Commerce Website, Hell, Honest Reviews, Iframe, Major Search Engines, Mistake, Optimization Tips, Product Description, Red Flag, Search Engine Listing, SEO, Upward Movement, Website Optimization, Website Search
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
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- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
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- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Connectivity Issues (Resolved) September 2, 2010Certain Servers in India Hosting were facing intermittent connectivity issues. Our team has now isolated the problem, and continue to monitor this server closely to ensure that the problem does not reoccur. All the services should now work without any disruption. If you face any further issues, please inform our support team immediately. […]
- Emergency maintenance of one of our Linux Hosting Server. September 2, 2010One of our Linux servers is going to be under maintenance for Hardware upgrades as per the details mentioned below : Date : Sept 02, 2010 Time : 5.40 GMT The following set of IP’s would be affected: 70.87.29.184 70.87.29.186 70.87.29.190 70.87.29.191 70.87.29.192 70.87.29.193 70.87.29.194 70.87.29.195 70.87.29.196 70.87.29.197 70.87.29.198 70.87.29.199 70.87 […]
- Scheduled maintenance on one of our Linux Cpanel Hosting Server September 2, 2010One of our Cpanel Linux servers is going to be under maintenance for Hardware upgrades as per the schedule mentioned below : Date : September 2, 2010 Time : 20:30 GMT Estimated Duration : 1 Hour Impact: Sites hosted on this server would cease to resolve during the maintenance. FTP service shall be unavailable. Rest assured that there would be no […]