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24 Nov 09 SEO Tips – Optimize Your E-Commerce Website – III

In this part of e-commerce website optimization tips, we will see how much content is valuable and what mistakes does many e-commerce website when it comes to creating content for their website. This is the third post of the series, and I will help you tackle the problem of duplicate content that is hindering your upward movement in search engine listing.

Content

Writing content for your e-commerce website is the trickiest of all. Many people err here, which jeopardize their effort to optimize their e-commerce website for major search engines. Let’s see what we need to do to avoid this mistake.

Product description

This is the most potent area where search engines bury the red flag of duplicate content deep in the ground.

Most e-commerce websites commit the crime (note I have used the word crime not mistake or blunder) of lifting the product description directly from the manufacturer’s website. They select the product description of the product they are promoting, and copy it from manufacturer’s website and paste it in their CMS thinking they have done hell of a labor.

This is a huge mistake. Do not just copy product description, write your own. Duplicate content is not good.

User generate product review

Encourage your customers to write review about the product they have purchased. Ask them to write honest reviews about their purchase. This is good way to get original content for your e-commerce website.

iFrame and duplicate content

There are times when we cannot do without copying and pasting content from manufacturer’s site into your website like copying the product specification.

This is a big problem. If you copy specification from manufacturer’s website then essentially you are creating duplicate content, but if you do not copy them then how would you write specifications? You cannot possibly reword it for all the products.

How to do it?

It is here that iframe comes into play. If you have to use duplicate content then use it inside an iframe. This way you will avoid penalty. And keep the iframe borderless. This way your visitors will not come to know that the content they are viewing is not there. You can use iframe to solve any duplicate content problem in your website when you have to use same content on many pages.

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12 Jul 09 SEO SIMPLIFIED: SEO Myth-Buster

We are done with the lessons on the on-page SEO optimization, and if you are following the series from the beginning (Click here to go back from where we started), you must be knowing by now, what search engine optimization is all about. Indeed, there are stuffs like link-building, back linking, deep-linking etc. still left to discuss, which we will do in the course of time, but still, I believe, this is the right time to debunk some of the common search engine optimization myths.

Myth 1: Search Engine Optimization (SEO) or website optimization is Rocket Science.

Well, you already know this, and you also no it’s not that difficult. And Rocket Science, forget about it! This is not even 1% closer to it. The idea that you have learned so far, and the ones you will be learning in the coming articles, is what SEO is. The things we have talked about are only the ground on which any SEO empire is or will standing.

Myth 2: I am lagging too far behind. I will never catch up, and cannot learn to optimize my website.

Well, you cannot learn to fly a kite, by reading a book on aerodynamics, velocity of wind, wind power, or by studying the flight mechanics, or anatomy of a kite. You will have to take a kite and try to fly it, if you want to learn to fly a kite. Similarly, reading 32-volume encyclopedia on SEO will not teach you search engine optimization. You will have to practice it to learn it. Learn the basics and take the kite out to give it a flight.

Myth 3: I am done with submitting my site to search engines. It is time to party now.

Not yet! By submitting your site to all the search engines and web directories, you have just taken a baby-step in the direction of making your site popular. There are many more things to do. Do not hang your sword and armor, not yet, the war is still not over. By submitting your site to the search engines and website directories, you have just announced to the world that you are also there. It will take some effort and time in reaching to the first row, and much more time to get the VVIP seat.

Myth 4: Indeed, it is too much time consuming.

I saw that coming, but the answer is no, it’s not. And by the way, if you have the basics of SEO in place then you must be writing the content from different perspective, designing the website according to SEO norms and even keeping the source code in sync with SEO, so you have already devoted a fair share of time. No more sweat. Well, not exactly. A bit more sweat.

Myth 5: Do I have to submit it to 1000 search engines? Or the number is 1,000? Man, this search engine submission is a hell lot of work.

No, you do not have to, and for the starter, there isn’t 1000 search engines, forget about 10,000. If anyone is asking you to pay him to do all the search engine submission then you better watch out. Submitting your website in Google, Yahoo, MSN, and one or two local search engines is enough. If you want you can add Ask, AOL etc. as well, but in no way you need to submit your site in all the search engines. Having said that, I must add submitting your website in every possible search engine will not hurt, but do you have that kind of time?

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