21 Nov 09 SEO Tips – Optimize Your E-Commerce Website
“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”
This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.
We will start our discussion with learning about keywords in the context of e-commerce website.
Tip 1: Find Commercial keywords
Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.
Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.
Tip 2: Keywords column in database
While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.
Tips 3: Singular and plural keywords
If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.
Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.
Tips 4: Do not Stuff your keywords in navigation
Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.
Tags: Amazon, Brand Name, Code Isbn, E Commerce Site, E Commerce Website, ebay, google, Intention, Keyword Research, Meta Description Tag, Meta Keyword Tag, Mini Series, Page Titles, Quite Some Time, Search Engines Tips, Seo Optimization, Singular, Web Pages, Website Tip, What The Heck
10 Sep 09 SEO Simplified: What to Do to Rank in Google, Part – III
In this article, we will see what technical guidelines have been set by Google for the webmasters to follow in order to help Google properly index and rank their web pages. For the first time reader, I must add here that, in What to Do to Rank in Google mini-series, I am trying to help SEO aspirants in making sense of technical guidelines set by Google. If you are new to the series, click the link that appeared in the previous sentence to go to the beginning of the mini-series.
Technical guidelines
- Use Lynx, the text-based web browser to see how your website looks in it. This will help you understand how the search spiders will see your website. Consider redoing your website if JavaScript, Flash or AJAX content, DHTML, frames, session IDs, etc., are stopping your website from appearing as you wanted it to for the search engines.
- Give the search spiders a freedom to crawl. Do not use session IDs or codes to track the spiders’ path on your website. These techniques will do nothing except confusing the spiders. They are not capable of differentiating one URL from another URLS, which in this case is the tracking URL. This can hamper the indexing process.
- Make your web server support If-Modified-Since HTTP header. This feature, if enables, tells Google about changes made to the website since it was last crawled. If there be no changes, there will be no crawling. This will save bandwidth and overhead cost.
- Place a proper robot.txt file in your server to guide the crawlers through your site. This will tell which all page to index and which to leave. Use robot.txt analysis tool to see if robot.txt has been configured properly. The tool is available in Google Webmaster Tools.
- Use robot.txt to instruct the spiders about the pages that you do not wish to be indexed. Visit http://www.robotstxt.org/faq.html to know more about robot.txt.
- If you are using CMS (Content Management System) then make sure that the pages created by the CMS can be crawled.
- Test your web page in various browsers to see how it looks in it. This will save you from unexpected surprises. Check at least in Internet Explorer, Mozilla Firefox, and Google Chrome.
Tags: Ajax, Analysis Tool, Bandwidth, Cms Content, Content Management System, Crawlers, Freedom, google, Google Webmaster Tools, Lynx, Mini Series, Overhead Cost, Robot Txt, Search Engines, Search Spiders, Session Ids, Time Reader, urls, Web Pages, Web Server Support
25 Aug 09 SEO SIMPLIFIED: SEO Tips from the Horse’s Mouth (Read Google)
If you have optimized your website for Google then you have already gained access to at least every second individual on Earth. That is why optimizing for Google is important, right? And as a SEO newbie, you will jump from your seat with excitement, if I say, “On November 13, 2008, Google published its own SEO guide for beginners: Google’s Search Engine Optimization Starter Guide; which when used along with this guide can be very helpful in teaching you SEO.” Below I am going to share some key points that Google talked in its SEO guide.
- Google asks you to focus on bettering the user experience, for the search engine is focusing now on reducing the bounce rate as well.
- Are you in the habit of using page1.html, page2.html, or 1.html, 2.html, etc., for naming the web pages you upload on your website? Google asks you to avoid this.
- Google says, for the search engine a title tag and a Meta description tag matter, so be super careful when writing these tags. A unique title tag each for every web page in your website will also assist you in tracking these pages using Google Webmaster tool.
- Google recommends using dashes in place of underscores in URL, moreover, insist on using shorter URL using descriptive words. I would suggest using descriptive keywords.
- Google beseeches the webmaster to reduce the tier and flatten the navigation of its website. Minimize number of clicks and remove unnecessary layers from directories as well.
- Google is frustrated with inconsistent interlinking. Either use the prefix www with all the pages that you are interlinking or do not use them at all. You should not sometime use it and at others leave it. The same hold true with CAPS and no-CAPS.
- Google asks you to give extra care to Sitemap, and requests the webmaster to have XML as well as HTML sitemaps.
- Use a proper keyword in Anchor text. It helps Google a lot.
- Make a proper use of breadcrumbs navigational structure to create content silos.
- Did you hear Google shout, “NO DUPLICACY PLEASE!” Duplicity and cheating are looked down on by Google. Do not point two URLS in your website to the same article or content.
Tags: Anchor Text, Caps, Dashes, Descriptive Words, Excitement, Extra Care, google, Google Engine, Google Search, Habit, Meta Description Tag, Navigational Structure, Search Engine Optimization, Search Optimization, Shorter Url, Silos, Starter Guide, Title Tag, User Experience, Web Pages
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Important notice: Telephone support temporarily unavailable March 15, 2010Due to an internal maintenance on our telephonic system, the support and sales team will not be able to receive your calls. In the meantime you may raise a support ticket for any doubts / queries. Inconvenience caused is regretted. […]
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]