12 Jun 09 SEO SIMPLIFIED: Writing Meta Tags
Instead of discussing about any new concept, in the last two articles, we focused our attention on some of the mistakes, which if not avoided will nullify all the hard work done in terms of search engine optimization. In this article, I will share some meta tags writing tips that will prove effective in getting a better ranking in the search engine result pages (SERPs).
As we discussed earlier, meta tags plays a very critical role in SEO, and the two meta tags that are very important are meta description tags and meta keyword tags. We will be focusing our attention on these two meta tags in this article.
Writing meta description tag
Meta description tag appears below the page title of each of the search result, and it has a significant impact on the click through rate of the displayed link. When writing meta description tags, please keep the following points in mind.
- A meta description should be less than 160 characters.
- It should be legible for the human reader.
- No two pages should have the same meta description tag.
- Texts in meta description tag should reinforce the keyword used in title tag or the main keyword of the web page. Try synonyms, plurals, or other versions of the same keyword. Try different combinations as well.
- Use modifiers with the other variants of keywords to reinforce the theme of the web page.
- A good meta description tag can differentiate your site from other sites on the same page.
Meta Keyword Tags
Due to its nature of being susceptible to spamming, and keyword stuffing, this meta tag has lost its former glory, yet it will not hurt to optimize your page with putting the right keywords in here.
- This meta tag is used primarily for the web crawlers. Your reader has nothing to do with it.
- Number of keywords should not be more than three.
Tags: Combinations, Critical Role, Former Glory, Meta Description Tag, Meta Description Tags, Meta Keyword, Meta Tag, Meta Tags, Modifiers, Plurals, Search Engine Optimization, Search Engine Result, Search Result, Significant Impact, Synonyms, Tag Texts, Title Tag, Variants, Web Crawlers, Writing Tips
22 May 09 SEO SIMPLIFIED: Benefits of a Sitemap
In the last post, we talked about what a Sitemap is, and what is the difference between the two kinds of Sitemaps. Taking our discussion on Sitemap further, in this post, we will talk about the benefits of creating an XML Sitemap for your website.
For the starter, an XML Sitemap helps web crawlers in properly indexing all the pages of your website. It even takes web crawlers to the pages, which otherwise is not accessible by the search engine’s normal crawling process. There are certain content types, which require an XML Sitemap’s assistance to get noticed by the search engines. Creating and submitting an XML Sitemap is must if:
1. Some or all the contents of your website are dynamic.
2. Your website contains Flash contents, which by nature is not penetrable by any search bots. Hence, the content remains hidden from the eyes of Google and other search engines.
3. Your website has AJAX content, which is as impenetrable as is Flash content.
4. Your website has very few interconnected links. The web crawler moves from one page to another page following the links present on each of the pages. Hence, the website with poor interconnected links will be largely inaccessible to search engines bots. In situation like this, an XML Sitemap comes handy.
5. Your website has audio or video content.
6. Your website has an archive of unconnected or badly interlinked pages.
You can also use an XML Sitemap to inform the search engines about the frequency with which the content of your website changes. It also carries information about the date when the content was last modified. An XML Sitemap can be used to inform search engines about the importance of each page in the website as well. Although, a standard Sitemap works for most of the pages, you should consider creating and submitting specialized Sitemaps for the pages that has video, audio, mobile, and news contents. Creating a specialized sitemaps like geo sitemaps and code search sitemaps should also be considered.
Tags: Ajax, Code Search, Content Types, Flash Content, google, Handy, Other Search Engines, search engine, SEO, Sitemaps, Specialized, Two Kinds, Video Content, Web Crawler, Web Crawlers, Website Changes, Xml Sitemap
19 May 09 SEO SIMPLIFIED: A Site Map Primer
SEO Simplified is back after a brief pause. I hope you have used the week-long break productively, and at this point, I expect you to have some control over keywords and related concepts (if you are new Click Keyword basics to begin learning about keywords and related concepts). Let me tell you a secret, the one-week break was intentional. It was given to make you repeat the concepts you learnt before we could move to another major concept, Sitemap. In the next couple of articles, we will discuss Sitemap and concepts related to it.
The word Sitemap is self-explanatory. In the literal sense, a Sitemap is the map of your website. In other words, Sitemap is a visual, hierarchical representation of all the pages of a web site. It tells the intended audience what all is there to see in the web site, and how to navigate to each of them. To draw an analogy, Sitemap is a detailed table of contents of a website, providing the same information as does the table of contents of a book. Having said that, we must know that Sitemap is not compulsory for a website, yet having a nicely structured Sitemap is very, very important. In the following paragraphs and articles we will know why it is so important.
There are two kinds of Sitemaps. The intended use of both the Sitemaps is different, and so is the intended audience. A Sitemap can either be an HTML Sitemap, or an XML Sitemap. An HTML Sitemap is a simple HTML page containing a section wise listing of all the pages on a website. It also lets out the information on the interlinking of individual pages within the website. This Sitemap is created to help the users of your website find the information they are seeking.
An HTML Sitemap makes the life easy for the users, and an XML Sitemap provides life-support to your website. An XML Sitemap is created for search engines with an intention to get noticed by their web crawlers or indexing spiders. This Sitemap gives information to the search engines about the pages and their interlinking on your website. If you want visitors to come to your website then you got to have an XML Sitemap. In terms of SEO, creating and submitting an XML Sitemap can be one of the most rewarding things for your website. HTML Sitemap does not influence the search results as does an XML Sitemap. Hence, to reach our common goal, in the series we will discuss XML Sitemaps only in the following posts.
I don’t think, I need to mention that an HTML Sitemap is made using HTML (Hyper Text Markup Language), and an XML Sitemap is created using XML (Extensible Markup Language). This took us to the end of this post. Taking the discussion forward, in the next post we will discuss why exactly we need an XML Sitemap?
Tags: Analogy, Hierarchical Representation, Html Page, Html Sitemap, Intended Audience, Intention, Literal Sense, Long Break, Paragraphs, Related Concepts, Search Engines, SEO, Site Map, Spiders, Table Of Contents, Two Kinds, Web Crawlers, Xml Sitemap
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]