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02 May 10 Google Sits Atop Nielsen’s Search Providers Rankings

In a study report released by The Nielsen Company, it was said that Google is still the most preferred search engines in the United States. According to the report, 65.7% of American net users use Google, whereas, only 13.4% people use Yahoo!, Bing is at number three position with 12.2% of the US net users using it.

AOL search is the fourth most used search engine with 2.5% of the US net users using this service. At number five was Ask.com that is being used by 19% American surfers. As the study suggested, Bing is approaching, and if the flow remain same in the coming months then it will not take much time for Bing to overthrow Yahoo! and take number two position.

In volume terms, people used Google to conduct 6.39 billion searches in the month of March, whereas, Yahoo! was used for 1.3 billion searches, and Bing for 1.2 billion searches. (See the image below for complete data)

The data suggests that the search market is reaching stagnation, and there seem to be very few big changes (none) in the industry. The industry changes at best by 1 or 2 percent. But a big change is on the cards. It will happen when Bing will become the second most used search engine.

nielsen-search-mar-10-apr-2010

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28 Mar 10 More People Watch TV When Surfing Web

This is what The Nielsen Company has recently revealed in it’s the Three Screens Report. In the report it was found that 59% of Americans watches television while surfing web. It is a 2.7% year-on-year growth over December 2008 data. The same study conducted in June 2009 found that simultaneous use of TV and web has dropped to 56.9 from 57.5% in December 2008. In volume terms, 134,056 Americans have used television and the Internet simultaneously.

There has been a significant rise in time spent on simultaneous viewing. Time spent by a person on simultaneously viewing television and surfing net has grown by 34.5% to reach 3 hours and 30 minutes. In December 2008, the time spent on simultaneous usage as 2 hours and 36 minutes only, which rose slightly in June 2009. In the said period, simultaneous viewing of TV and web was done by an individual for 2 hours and 39 minutes (See image for complete data).

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21 Feb 10 iPhone is My Phone – Touch-Screen Smartphone Market Stat

For the first time in the Smartphone’s history, touchscreen Smartphones have exceed 50% mark of a global shipment volume of smart phones. It happened in 2009. In percentage terms touchscreen Smartphones have increased by 108.9% over 2008, and in volume terms touchscreen Smartphone market achieved a global shipment volume of 75.8 million, which was mere 36.3 million units in 2008.

Touchscreen Smartphones made 55% of total global Smartphone shipment volume that was 166.3 million.

This is not the market Symbian OS leads. Apple is king here, despite the fall in its market share from 37.8% to 33.1%. However, the shipment volume grew by 82.9% to reach 25.1 million units from 13.7 million units in 2008.

Nokia touchscreen Smartphone shipment volume grew the most in 2009. It grew by astounding 4070.8% to capture 29.5% market share of touchscreen Smartphone market. In 2008, Nokia’s share was mere 1.5% of the total market.

At number three in terms of shipment volume was HTC that lost its 10% market share to Nokia. HTC was slowest growing touchscreen Smartphones brand in terms of global shipment volume in 2009. It grew just by 6%. (See image for complete picture).

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