04 Mar 10 Wait for Hit Video Mails Will Hit Your Mail Box in 2010!

Many among us may have been exposed to video emails, but for those (including me) who has yet to receive one in the mail, 2010 will be the year when they will see the first video emails in their inboxes.

In a recent “Email Marketing Trends Study” conducted by the email marketing solution provider GetResponse, it was found that almost 64% of Small-to-midsized business (SMB) marketers participating in the survey have shown strong enthusiasm towards using video emails in 2010. This group consists of SMBs who has not used video email in their marketing. 11.9% respondents who used video emails last year are planning to increase the volume, whereas, 3.8% video email senders said they will continue with the volume they used in 2009.

A small group of non users (19.5%) and existing users (0.8%) showed their reservation against using video mails this year. A video is seen as a tool that increases conversation rate. 66% of respondents believed that it positively affects conversion, whereas, 5.1% believes that there is no effect of video on the conversion. Rest 28.9% is not sure. (See images for complete data).

Tags: Conversation Rate, Email Marketing, Existing Users, Exposed, Images, Mail Box, Marketers, Marketing Solution, Midsized Business, Respondents, Small Group, Smbs, Solution Provider, Survey, Video Conversion, Video Email, Video Emails, Video Mail, Video Marketing, Video Senders