12 Dec 09 When to Use PPC Campaign?

SEO is very important for the success of your website, but there are times when SEO will do no good. One such situation is the time when you need immediate result. SEO cannot give that because this thing takes time. What are the other situations when you need to use PPC campaign?

• You need to use PPC campaign to pull in traffic when you need immediate result because SEO takes months before it starts showing some result.
• You can also use PPC campaign to show your search presence when getting SEO listing seems difficult. For example, if the first page result against a keyword contains links from universities, Wikipedia, Amazon, etc., then you will have to use PPC to get on the first page of SERP.
• If you are running a time-sensitive campaign, or have a product which can only be sold in one particular season or month than you will need to use PPC campaign to promote your product or service.
• If you have a new site, it will take time before search engines start showing results from your site. In such situations, you will need to use PPC campaign to reach your target audience.
• If you are using Flash, AJAX, JavaScript, or any other opaque content then you will need to use PPC to make your presence felt for the chosen keyword. Search engine spiders have hard time indexing such content.
• You can also use PPC to test your website design, keyword, landing page, etc. PPC can be a good website testing tool.

Contrary to what other thinks or preaches, PPC is not bad word. When preparing a marketing campaign do not overlook this tool. PPC may be expensive, but it is a very useful tool if used judiciously.

Tags: Ajax, Amazon, Bad Word, Contrary, Hard Time, Keyword Search Engine, Marketing Campaign, Ppc, Presence, Search Engine Spiders, Search Engines, SEO, Serp, Target Audience, Testing Tool, traffic, Universities, Using Flash, Wikipedia