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15 Aug 10 US Advertisers to Spend $ 1.7 Billion on Facebook Like Ads

The United States is going to invest 1.7 billion dollars from its online advertising budget on social networking ads (on ads shown on Facebook and other social networking sites) in 2010. This sum may look like a lot, but it constitutes only 6.7% of the total US online ad spending.

This was found in a study conducted by eMarketer. The study revealed that half of this money will go to Facebook, whereas, MySpace will continue losing its grip on the market. Twitter, which has launched its advertising platform this year only, is also expected to get a fair share of this revenue.

The estimated ad spending in 2010 is 20% increase on the social media ad spending in 2009, and this is expected to grow more in 2011, where it will touch the mark of $2 billion. (See image for detail).

US-social-media-ad-spending

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27 Jun 10 Mobile Map Usage on the Rise in United States

In a study conducted by comScore (comScore MobiLens) it was found that mobile map usage has witnessed a year-on-year growth of 44% between April 2009 and April 2010.

The comScore MobiLens record the mobile map access pattern for three months ending April 2010. 33.5 million users have used maps application in the studied period, which is a 44% increase on the previous year usage. (See image for detail).

Important finding

  • Percentage of visitors using map daily has increased by 9% (from 4,400 to 4,800).
  • Number of people using mobile map once a week increased by 60%.
  • 47% people use mobile map 1-3 times in a month.
  • 44% said they access mobile map at least once a month.

comscore-smartphone-mobile-map-vehicle-apr-10-june-2010

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20 Apr 10 Research Shows Teens Love Texting More Than Calling

According to a research conducted by the Pew Internet & American Life Project, it was found that the US teens prefer text over cell phone calling for daily communication with their friends. Cell-phone calling was at number two in the research.

88% of total teen cell phone users and 72% of all the teens in the United States use their cell phone to send text message — it is a sharp rise of 21% in the number of teen texters in the last 3 plus years, which was 51% in 2006. And 54% of the US teens are daily texters, I.e., they send text messages daily. In recent years, the cell phone penetration among teens (12 to 17 year olds) has also increase from 45% in 2004 to 72% in 2010.

Teen Texting data

Among all the US teens who send at least one occasional text message to their friends:

  • 50% sends more than 50 text messages a day, or 1,500 text messages a month.
  • 1 in every 3 sends more than 100 text messages per day, or 3,000 text messages a month.
  • 15% of teens who indulge in sending text messages, sends 200 texts a day, or more than 6,000 text messages a month.
  • Boys typically receive 30 text messages in a day, whereas, girls receive 80 text messages every day.
  • On an average, teenagers between 12-13 years of age send and receive 20 text messages every day.
  • On an average, teenagers between 14-17 years of age send and receive 60 text messages every day.
  • On an average, girls between 14-17 years of age send 100 or more text messages every day, or 3,000 text messages a month.

Teenagers’ love for texting is evident from the above data, but to get more detail, see the image below.

pew-teen-text-apr-2010

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