

The United States is going to invest 1.7 billion dollars from its online advertising budget on social networking ads (on ads shown on Facebook and other social networking sites) in 2010. This sum may look like a lot, but it constitutes only 6.7% of the total US online ad spending.
This was found in a study conducted by eMarketer. The study revealed that half of this money will go to Facebook, whereas, MySpace will continue losing its grip on the market. Twitter, which has launched its advertising platform this year only, is also expected to get a fair share of this revenue.
The estimated ad spending in 2010 is 20% increase on the social media ad spending in 2009, and this is expected to grow more in 2011, where it will touch the mark of $2 billion. (See image for detail).
Tags: Advertisers, Advertising Budget, Billion Dollars, Facebook, Fair Share, Image, Invest, Lot, Money, Online Ads, Online Advertising, Social Networking Sites, Twitter, United States
In a study conducted by comScore (comScore MobiLens) it was found that mobile map usage has witnessed a year-on-year growth of 44% between April 2009 and April 2010.
The comScore MobiLens record the mobile map access pattern for three months ending April 2010. 33.5 million users have used maps application in the studied period, which is a 44% increase on the previous year usage. (See image for detail).
Tags: 5 Million, April, Comscore, Image, Map, Maps, Mobile 1, Mobile Access, People, Previous Year, Three Months, United States
According to a research conducted by the Pew Internet & American Life Project, it was found that the US teens prefer text over cell phone calling for daily communication with their friends. Cell-phone calling was at number two in the research.
88% of total teen cell phone users and 72% of all the teens in the United States use their cell phone to send text message — it is a sharp rise of 21% in the number of teen texters in the last 3 plus years, which was 51% in 2006. And 54% of the US teens are daily texters, I.e., they send text messages daily. In recent years, the cell phone penetration among teens (12 to 17 year olds) has also increase from 45% in 2004 to 72% in 2010.
Among all the US teens who send at least one occasional text message to their friends:
Teenagers’ love for texting is evident from the above data, but to get more detail, see the image below.
Tags: 13 Years, 17 Years, American Life Project, Amp, Average Girls, Cell Phone Users, communication, friends, Love, Penetration, Pew Internet, Phone Number, Sending Text Messages, Teenagers, Teens, Text Message, Texters, Texts, United States

































