22 Nov 09 SEO Tips – Optimize Your E-Commerce Website – II

This is the second post of the mini-series that talks about how to optimize your e-commerce website, and in this part, I will talk about title tag, meta keyword tag, and meta description tag.

Title tag

A unique title tag for each of the product pages is very essential. Use non-repetitive keyword in the title. Sounds simple, isn’t it?

Well, it does, and actually it is quite simple, if you have just 3-4 products to promote, but writing unique title tags start becoming more and more complicated when you have 100 or 200 or more products to sell. And even more complicated if you have to sell 20-40 products with different specification of same make; such as 1, 2, 4, 8, and 16 GB pen drive of XYZ brand.

Now how will you write title tag for each individual pages? Should you include the brand name? I will suggest not using the brand name as you may run the risk of duplication.

Meta keyword tags

Do not use the same set of meta keyword tags for all pages. Be more specific, and as suggested previous post, add commercial keywords in this place. Keyword tags should be taken from the keywords you entered in the database while entering the product details, as suggested in previous post.

Meta Description tags

The meta description tag on the product page of an e-commerce website may contain the brand name. Your meta description tag should work as a short, sweet and succinct sales letter that will ascertain that only those visitors are coming to you who has intention to make a purchase.

Tags: Brand Name, E Commerce Website, Intention, Meta Description Tag, Meta Keyword Tag, Meta Keyword Tags, Meta Tag, Mini Series, Name Tag, Pen Drive, Place Keyword, Product Details, Risk, SEO, Tag Title, Title Tag, Title Tags

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29 Apr 09 SEO SIMPLIFIED: KEYWORD PLACEMENT PART – I

I hope you have used the break to conduct a keyword research for your website, and if the answer is yes then you must have your keywords ready and you are rearing to go ahead. The next logical step in the process is to learn how to use the selected keywords, and this article will tell you that. But before moving further, let’s keep in mind that the excessive use of keywords, also known as keyword stuffing, will have adverse effect on your website, and the search engines might ban your website if your website because of this. An improper use of keywords may force search engines to outcast your website; hence, a proper use of keyword is very, very important.

As discussed earlier, keywords are the subjects about which the searchers need information, hence content of any page is a natural choice for the keyword placement. Along with using the selected keywords in the content, you can also use keywords in various HTML tags. You can use the following tags to place the keywords. On the cost of repeating, I must say, one should abstain from abusing the tags written below. The tags are:

Domain Names
Page Names
404 Pages
Title Tags
Heading Tags (h1, h2, h3 etc.)
Description Tags
Keyword Tags
Alt Tag
Link Text
Anchor Text
Site Maps
Navigational Structure

A rule of thumb: place the keywords as early as you can in the content as well as the in the tags described above. Generally, including keywords twice in the first paragraph, and at least once in the last paragraph of the article is considered as a good SEO practice.

The keywords are important, but your sole objective should not be to place keywords within content at equal interval, rather the goal should be to include the keywords within the content as naturally as you can. Keyword placement should neither decrease the readability nor should it look forced. People are coming to your site to get useful information, not to read keyword-stuffed senseless articles. Keep this in mind!