22 Nov 09 SEO Tips – Optimize Your E-Commerce Website – II
This is the second post of the mini-series that talks about how to optimize your e-commerce website, and in this part, I will talk about title tag, meta keyword tag, and meta description tag.
Title tag
A unique title tag for each of the product pages is very essential. Use non-repetitive keyword in the title. Sounds simple, isn’t it?
Well, it does, and actually it is quite simple, if you have just 3-4 products to promote, but writing unique title tags start becoming more and more complicated when you have 100 or 200 or more products to sell. And even more complicated if you have to sell 20-40 products with different specification of same make; such as 1, 2, 4, 8, and 16 GB pen drive of XYZ brand.
Now how will you write title tag for each individual pages? Should you include the brand name? I will suggest not using the brand name as you may run the risk of duplication.
Meta keyword tags
Do not use the same set of meta keyword tags for all pages. Be more specific, and as suggested previous post, add commercial keywords in this place. Keyword tags should be taken from the keywords you entered in the database while entering the product details, as suggested in previous post.
Meta Description tags
The meta description tag on the product page of an e-commerce website may contain the brand name. Your meta description tag should work as a short, sweet and succinct sales letter that will ascertain that only those visitors are coming to you who has intention to make a purchase.
Tags: Brand Name, E Commerce Website, Intention, Meta Description Tag, Meta Keyword Tag, Meta Keyword Tags, Meta Tag, Mini Series, Name Tag, Pen Drive, Place Keyword, Product Details, Risk, SEO, Tag Title, Title Tag, Title Tags
09 Sep 09 SEO Simplified: What to Do to Rank in Google, Part – II
“Hey, how are you doing?”
All set to learn how Google wants your website to be in order to make it rank better? Without wasting any time, let’s get started. In this blog post, we will talk about Google’s take on content and design of your website.
Design and content guidelines
- Always remember to link all the pages within the website properly. Broken links are not looked upon with kindness. Each page of your website should be reachable from at least one static link. I recommend having an HTML site map for that.
- Google has an agenda. It wants to help visitors, and hence it has set a rule that says: a website should have a site map that will hold links to all the important pages on the website. If the numbers of links exceed 100 then consider breaking the site map into pages.
- Do not create just a keyword-rich site. It will not take you anywhere. Google and even yahoo and Bing want to add to the visitors’ experience; hence, you are required to create a well structured site that adds value to the user by providing relevant information. No duplicate content.
- Use keywords at appropriate places, so that users can reach your page upon searching the used keywords.
- Use text in links, names or important contents. If you have to use image then supply Alt tag because Google cannot read images.
- Make Title tag and Alt tag descriptive. They matter a lot for Google.
- Remove broken links and unnecessary codes from your HTML.
- Keep the parameter of dynamic pages short. Search engine crawlers find it hard to index dynamic contents. Hence, go for static contents, if you can.
- Do not clutter any page with too many links. Keep the page readable for human.
Follow these guidelines and your site will be in the good book of Google. In the next post, we will talk about technical guidelines.
Tags: Agenda, blog, Broken Links, Content Guidelines, Dynamic Contents, google, Google Images, Google Yahoo, Hey, Image, Keywords, Kindness, Lot, names, search engine, SEO, Site Map, Static Link, Title Tag, yahoo
25 Aug 09 SEO SIMPLIFIED: SEO Tips from the Horse’s Mouth (Read Google)
If you have optimized your website for Google then you have already gained access to at least every second individual on Earth. That is why optimizing for Google is important, right? And as a SEO newbie, you will jump from your seat with excitement, if I say, “On November 13, 2008, Google published its own SEO guide for beginners: Google’s Search Engine Optimization Starter Guide; which when used along with this guide can be very helpful in teaching you SEO.” Below I am going to share some key points that Google talked in its SEO guide.
- Google asks you to focus on bettering the user experience, for the search engine is focusing now on reducing the bounce rate as well.
- Are you in the habit of using page1.html, page2.html, or 1.html, 2.html, etc., for naming the web pages you upload on your website? Google asks you to avoid this.
- Google says, for the search engine a title tag and a Meta description tag matter, so be super careful when writing these tags. A unique title tag each for every web page in your website will also assist you in tracking these pages using Google Webmaster tool.
- Google recommends using dashes in place of underscores in URL, moreover, insist on using shorter URL using descriptive words. I would suggest using descriptive keywords.
- Google beseeches the webmaster to reduce the tier and flatten the navigation of its website. Minimize number of clicks and remove unnecessary layers from directories as well.
- Google is frustrated with inconsistent interlinking. Either use the prefix www with all the pages that you are interlinking or do not use them at all. You should not sometime use it and at others leave it. The same hold true with CAPS and no-CAPS.
- Google asks you to give extra care to Sitemap, and requests the webmaster to have XML as well as HTML sitemaps.
- Use a proper keyword in Anchor text. It helps Google a lot.
- Make a proper use of breadcrumbs navigational structure to create content silos.
- Did you hear Google shout, “NO DUPLICACY PLEASE!” Duplicity and cheating are looked down on by Google. Do not point two URLS in your website to the same article or content.
Tags: Anchor Text, Caps, Dashes, Descriptive Words, Excitement, Extra Care, google, Google Engine, Google Search, Habit, Meta Description Tag, Navigational Structure, Search Engine Optimization, Search Optimization, Shorter Url, Silos, Starter Guide, Title Tag, User Experience, Web Pages
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Important notice: Telephone support temporarily unavailable March 15, 2010Due to an internal maintenance on our telephonic system, the support and sales team will not be able to receive your calls. In the meantime you may raise a support ticket for any doubts / queries. Inconvenience caused is regretted. […]
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]