19 Jan 10 Google Slap: How to Stop Google from Slapping You
In the last article, I told you about how Google slaps its customers (PPC advertisers), and how unfair this practice is. But as noted in the article, this is Google’s world and we have to live by the rule set by Google, so until some other forces come to our rescue, we have to comply and find way of not getting slapped by the search giant.
Google justifies its action of levying the maximum penalty (by charging the maximum possible rate) on advertisers that do not meet their guidelines by saying they are working for bettering the usage experience of average users.
In this article, I am going to share some of the industry’s secret that top marketers use to avoid Google Slap. After reading this article, you will also be on the same footing with online marketing big shots, at least in terms of avoiding Google Slap.
5 ways to avoid Google Slap
- Add content to your landing page. You can do this by replacing bullets that you have used in the page by paragraphs.
- Start a blog and write some content or get some articles from article directory. Add at least 2 links to your landing page in this blog.
- Add outgoing links on your landing page, possibly to a high ranking page. You can also add links to your blog. Add link at the bottom of the blog in footer, to avoid traffic leak. Make the size of the outgoing anchor text smaller.
- Add an XML sitemap. Also add an HTML sitemap in the footer.
- If you send out e-mail newsletters then add them as a content page to your landing page via sitemap.
- Make sure all on-page SEO techniques have been properly used. Anchor texts should also be SEO-friendly.
Use these tips, put your PPC campaign live, and wait for the visitors. Application of these tips will help you avoid Google Slap.
Tags: Advertisers, Anchor Text, Article Directory, Big Shots, Bullets, Content Page, E Mail, Footer, Footing, Giant, google, Html Sitemap, Mail Newsletters, Marketers, Maximum Penalty, Paragraphs, Search Google, Seo Techniques, Texts, Usage Experience
03 Jan 10 Blogging and the Nature of Blog Content in 2010
It has been 10 years since blogging has become a real force in the online world. Chronologically, blogs were available prior to 1999, but it was in this very year that blogs started catching on. Lots of things have changed in this last 10 years, from topic to blog about to design to platforms and plugins to writing and presentation style. But the kind of changes we are going to witness now in 2010 will be far different than what has happened before.
Till now, despite all the claims of big changes blog content has mainly been texts, written words, which is going to change in 2010. You read it right, the nature of blog content will undergo a significant change. Blogs will no longer be just text. We are witnessing this change for last couple of years.
What will blog content look like in 2010
Content will be more visual then textual
As said, blogs will no longer just have text. We will see more of the video contents, audio podcasts, SlideShare PPT, images, animation, cartoons, and other multimedia content on blogs in 2010.
Why?
This change has been triggered by the decreasing price of high-speed broadband connections and cheaper video making equipments as well as editing software.
Recording a video and editing it on PC is no longer a specialized task. It has turned into commodity and every Joe on the street knows that. This also holds true for audio recording, editing, and audio streaming.
What will be the point of differentiation?
This is a common question that if everything is turning to become commodity then what will be the point of differentiation? If everyone can record, edit, design, and do all sort of things than how will one be different than others?
Well, as always, the difference will be in how one uses these tools. Creativity and creative output will be the point of differentiation. Despite tools being same for all, those who will put them to use in the most productive way will be the winner.
Good content will never be a commodity. Not in 2010, not even in 2110, or even in 2000010.
Tags: 10 Years, Animation Cartoons, blogging, Broadband Connections, Broadband Video, Commodity, Creative Output, Creativity, Differentiation, Editing Software, High Speed, Images, Multimedia Content, Nature, Platforms, Presentation Style, Speed Broadband, Texts, tools, Video Contents
17 Jul 09 SEO SIMPLIFIED: SEO Myth Buster – II
The post titled, SEO SIMPLIFIED: SEO Myth-Buster, turned me not just into an SEO myth buster, but, it made me an SEO myth hunter too. In this article, we will be continuing our myth busting journey from where we left in the last article. This will be a concluding article on the most common SEO myths, so let’s begin debunking some more myths.
Myth 6: My Website is too big to be optimized my me
Last night, I woke up with a dream to make a castle tomorrow for myself, my would-be wife and my family. The very next day, I went out, collected the material needed and built the beautiful mansion. Amazing, isn’t it? Well, not exactly. Did you believe the story? The point is not whether I can afford to build a mansion or not, the point is whether I can build it in a day or not. I cannot, even if I have all the money and resources of this world. Rome wasn’t build in a day, and nor will your website.
Start with optimizing the most important page of your website, and then follow the path led during the brainstorming (planning) for the website. Start doing this, as early as you can, and always keep in mind that each and every page of your website is a doorway through which your visitor can enter your house (website) or leave it. Hence, make the doorway as inviting as you possibly can make, and keep your home as pleasing to stay as humanly possible.
Myth 7: Meta tags are elixir.
Once upon a time, meta tags were very important, they were jewel of SEO crown, but that time is long gone. Blame it on spam, meta tags are losing their importance in search engine optimization process. I am not saying that meta tags are not important at all. All I am saying is, meta tags are no more “the thing”. Meta tags are still an important part of SEO but not the most important thing.
Myth 8: Black Hat SEO will pay my bills
People believe using doorway page (for Google), keyword stuffing, cloaked content, hidden texts, etc. are the best way to get search engine ranking spikes. Forget about its being “the best way”, let me break the bad news, this is not even a way to go. Black Hat SEO never pays!
Myth 9: I am superstar, I do not need SEO
Well, if you are a superstar then definitely you do not need to optimize your site, but first let me know, you are a superstar in what capacity?
If you think you became a star on the Internet and you do not need SEO anymore because you are already featuring on the first page of Google, Yahoo and MSN SERPs then let me remind you of the God’s word, “Organic”. The listing that you got is organic in nature, and as soon as you stop working on keeping it that way, your website will slip down the drain, and some unknown kid on the block will flash his crown.
Myth 10: I can make my place felt in any SERP just in days
You cannot do that, even if you are a real superstar. Search Engine Optimization might sound cool (you bet it is) and fun to do exercise, but believe me it is not no-sweat job. You will have to burn the metaphorical mid-night oil to make the search engines work for you. The amount of time it will take to reach on the cover page (the first page) of SERP depends upon the nature, competition and search volume of the keywords your site is optimized for, and the effort you put in to bring it forward.
Tags: Black Hat, Debunking, Doorway Page, Elixir, google, Jewel, Journey, Meta Tags, Money, Myth Buster, Myths, Rome, Search Engine Optimization, SEO, Spikes, Texts
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]