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28 Jan 10 Blog with a Friendly Face – Part 2

I have started to write this series with a hope to tell my readers what does it mean to have a successful blog, and how one can make one’s own blog a success without any external help. To make your blog a success, you will need to portray your blog as a friend to your visitors. Let us find out what being friendly means, and eventually you will also learn how it helps your blog stand out in the crowd.

A catchy blog name

How successful do you think the blogs like theoatmeal, techcrunch, and lifehacker would have been, if they had longer and mundane name? Would you have cared for Gizmodo was gizomoloversguide.com? Well, you might have, but the pull had not been as much as the current name has. Having a catchy name is important. When I say so, I do not mean that you cannot have a good name with keywords in it; all I mean is it should be short, sweet, and simple.

Your topic should be unique too

It is not just the name that builds the perception; the perception is build by the subject matter as well. Find a need gap between what people wants and what they are served, and find which gap you can fill with your expertise; that is to say, find a unique topic to write about.

Treat the topic in a unique way

If it is not possible for you to find a unique topic that interests you then build a unique point of view. People love fresh perspective of things. I am sure you will be able to do so. Give a new voice to old cause, a new reason to do the old thing.

Why you need to do all these?

We make new friends because they have something new about themselves, they are not just the carbon copy of the friends we have. Indeed each one of our friends has something in common among themselves and with us, but we do not make someone our friend, if he has nothing new to offer. We do not want too much of a same thing. We want friends that are unique yet gel with us quite nicely. It holds true for blogs as well, and that is why we need to do this.

We will meet in the next part, until then try finding out your niche, unique name, and unique topic to blog about.

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23 Nov 09 5 Blogging Blunders

Blogs are fun and rewarding. It can serve many purposes. It can work as a tool to promote your business or it can be a business in itself. The power of blogging is immense if utilized properly, but not all the bloggers can derive that power that because in the initial days, it requires a lot of work. And not all the bloggers have the mettle to carry on. This is the reason a blogger commit one or all of the following blunders, which proves catastrophic for their blogs. I hope you will not commit the same mistake after knowing the big blogging mistakes.

Blogging Blunder 1: Too few and too irregular blog posting

This is the biggest mistake, because content is what your visitors come to read, and if you do not regularly provide them with updated content then they are not going to come back. Your visitors will stop seeing you. I am not asking you to post 5 times or day or even daily because the frequency of posting depends upon the niche you operate in. But, whatever frequency you choose, stick to it. Follow a routine. If you post on Mondays, Wednesdays, and Fridays then you should stick to it, no matter what.

Blogging Blunder 2: Too lazy to proofread and edit

If you commit occasional small writing mistakes then it is okay, but if your mistakes are too glaring and too overwhelming then you should proofread it, and edit your post before putting it live. How many people do you know who can put up with shoddy work? I know of not many. No one likes a badly written post, regardless of the type of content that you have. Proofread your post manually for grammatical and spelling errors.

Blogging Blunder 3: Too busy to care for comments

Comment stimulates conversation and conversation helps us build communities. Comment, conversation, and community forms the 3 Cs of blogging. Ignore any of them and you are doomed. Reading and responding to comments are critical for the blogging success. Do not ignore any comment. Read it, understand it, and send a reply. The more you will engage your audience in conversation the frequent they will visit to your blog.

Blogging Blunder 4: Irrelevant headlines

A good (and descriptive) headline works as a magic, and a bad (and cryptic) headlines scare the visitors as ghosts. Write good headlines and see the increase in readership. Read the following posts to know about writing headlines.

Blogging Blunder 5: Too busy to care for design, plug-ins, and maintenance

Keep your blog well-maintained and updated. This will keep your blog secure. Use an intuitive navigation link structure. Make the important things easily accessible, and install all the required plug-ins. Give extra care when choosing a design; no one like too flashy and shabby blog.

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