25 Jun 10 3 Attributes of a good Domain Name

Domain names are like brand names and a good domain name is as important for the success of a website as is the brand name for the success of a brand. A bad domain name is not just a bad $10 investment, but it is a million dollar lost opportunity, depending upon the business you are building. You should, therefore, be careful of buying and developing any domain name, and for that you should read this post through.

Short, sweet and simple

Google or Altavista, Gmail or Zapakmail, Facebook or friendsconnect; can you see the pattern? The names before or are short, sweet, and simple. They can easily be remembered and talked about, provided the websites using the names give exceptional service. If your service is exceptional, your domain name should also be exceptional.

Unique and fresh

The domain names you are considering should not look like a carbon copy of the names already in use. It should be striking and unique. Do not make your domain name sound like any other domain name, no matter how much you like the other website do not copy the name. Your name should also not sound stale. It should be fresh like twitter, flickr, etc. Your domain name should be different, unlike any other name

Easy to remember and easy to pronounce

The domain name should be easy to memorize and easy to pronounce. A name that is easy to remember and easy to pronounce is easy to share, and the name that gets shared among friends over phone or in face-to-face meeting fetches more traffic.

You should keep these points in mind while selecting a domain name for your website because at times a good domain name could be the difference between a success and failure on the Internet.

Tags: Altavista, Attributes, Brand Name, Brand Names, Carbon Copy, Dollar, Domain Name, Domain Names, Exceptional Service, Facebook, gmail, google, Investment, Lost, Name Domain, Names Domain, Success And Failure, traffic, Zapakmail

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07 Feb 10 3 Marketing Matrix You Must Use for Your Small Business

There are several things that matters when you develop and execute the marketing plan for your business, but some matrix are more important than the rest. In this short blog post, I am going to talk about 3 marketing matrix that are very important. Those are:

PESTEL matrix (Political, Economical, Social, Technological, Environmental, and Legal)
SWOT matrix (Strength, Weakness, Opportunity, and Threat)
PLC (Product Life Cycle)

PESTEL

PESTEL matrix helps you understand the external environment in which your business is going to operate. It scans every factor that comes together to form the external environment. It tells you about political decisions and policies, economic factors like interest rates and taxes, social factors like new trend and social condition, new technology, environmental factors like weather condition and climate, and legal framework in which your business will breathe.

SWOT

SWOT stands for Strength, Weakness, Opportunity, and Threats. This matrix help you understand what is positive about your product, and what can cause its demise. This knowledge will help you a great deal in plotting your move on the strategy canvas. Your success and failure will depend a great deal on this.

PLC

PLC or Product Life Cycle is another important matrix. PLC divides the life cycle of a product into four categories: Introduction, Growth, Maturity, or Decline. It tells you about the stage of life cycle in which your product is. This knowledge will help you device a fitting strategy and tactics to cash in on the opportunity you are offered, or the threats you need to safeguard your products from. Different PLC stages require different measures. Pricing, promotion, placement, and marketing strategy for a product in the introduction stage will be different from a product in growth stage.

You should use all three matrices if you want to make informed decision pertaining to your business.