09 Sep 09 SEO Simplified: What to Do to Rank in Google, Part – II

“Hey, how are you doing?”

All set to learn how Google wants your website to be in order to make it rank better? Without wasting any time, let’s get started. In this blog post, we will talk about Google’s take on content and design of your website.

Design and content guidelines

• Always remember to link all the pages within the website properly. Broken links are not looked upon with kindness. Each page of your website should be reachable from at least one static link. I recommend having an HTML site map for that.
• Google has an agenda. It wants to help visitors, and hence it has set a rule that says: a website should have a site map that will hold links to all the important pages on the website. If the numbers of links exceed 100 then consider breaking the site map into pages.
• Do not create just a keyword-rich site. It will not take you anywhere. Google and even yahoo and Bing want to add to the visitors’ experience; hence, you are required to create a well structured site that adds value to the user by providing relevant information. No duplicate content.
• Use keywords at appropriate places, so that users can reach your page upon searching the used keywords.
• Use text in links, names or important contents. If you have to use image then supply Alt tag because Google cannot read images.
• Make Title tag and Alt tag descriptive. They matter a lot for Google.
• Remove broken links and unnecessary codes from your HTML.
• Keep the parameter of dynamic pages short. Search engine crawlers find it hard to index dynamic contents. Hence, go for static contents, if you can.
• Do not clutter any page with too many links. Keep the page readable for human.

Follow these guidelines and your site will be in the good book of Google. In the next post, we will talk about technical guidelines.

Tags: Agenda, blog, Broken Links, Content Guidelines, Dynamic Contents, google, Google Images, Google Yahoo, Hey, Image, Keywords, Kindness, Lot, names, search engine, SEO, Site Map, Static Link, Title Tag, yahoo