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07 Feb 10 Not Everyone Pays Full Attention to TV During Super Bowl

This could be a piece of a good new or a piece of a bad news for you (depending upon the side you are), but The Nielsen Company has found that 12% of Super Bowl visitors do not pay full attention to their television sets when watching the game. They have one eye fixed on Television, while other helps them scan computer monitor. This new data came out of the A study of simultaneous TV and Internet usage conducted by the said company.

The Nielsen Company found that users watching both were more engaged with general interest websites, e-mails, and social networking websites. One interesting finding came that only 18% of simultaneous users checked sports related websites.

Among the sites that were accessed the most by simultaneous users during Super Bowl, Facebook stood at number one position with 23.50% viewers accessing it, while Google with 21.60% users stood at number 2.

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09 Aug 09 10 Basics of Internet Marketing

The Internet is here for quite some time, and things about it are pretty much clear now. And, after the huge success of blogging, micro blogging, forums, social networking, social book marking, we realize that we cannot set the physical or perceptual perimeter around this technology, but we can always set some ground rules. In this article, I will share 10 basics of Internet Marketing that everyone needs to follow.

  1. Your website is your product, and how it looks is its packaging. Do not entrust an armature with this huge work. Get a professional designer to design your website. Just knowing Adobe Photoshop and Adobe Dreamweaver is not enough, one needs to know marketing and have sound imagination to churn up a good design.
  2. Apply White Hat Search Engine Techniques (Learn Search Engine Optimization). Avoid Black Hat SEO techniques.
  3. E-mail marketing is effective, if prior permission is taken from the subscribers. Use it.
  4. Give away something of value for free.
  5. Do you know what article marketing is? If you don’t hire someone to do this for you.
  6. Have your written press releases? If your answer is no then do it now!
  7. Run Contests, and give prizes that count.
  8. Talk to your visitors, they want to do that.
  9. Do not overuse affiliate marketing codes.
  10. Install Google Analytics and keep track of every inch of your virtual real estate. Measure everything that is measurable.
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