09 May 10 Facebook and Twitter Gains More Muscles

According to the data released by The Nielsen Company, Facebook and Twitter has recorded tremendous year-on-year growth in March 2010.

In the reported month, Facebook has been accessed by 117.1 million unique users at home and work, which is a 69% rise on the number of unique users in March 2009. In that period, only 69.1 million unique users logged in to Facebook.

In March 2010, Twitter has reported a year-on-year growth of 45%. In March 2009, Twitter was used only by 13.8 million unique visitors, which grew in March 2010 to touch 20.1 million mark. It is worth noting that in March 2008, Twitter was only used by 520,000 unique users.

While twitter and Facebook has grown, MySpace has fallen from its grace. Although, in terms of unique visitors for the month, MySpace remained at number two position with 42.1 million unique users. But, this represents year-on-year decline by 25% — from 55.9 million to 42.1 million unique users. In March 2008, MySpace with 61.3 million unique users was number one social networking website.

Another major social networking website LinkedIn has also witnessed a year-on-year decline by 12% between March 2009 and March 2010. 13.9 million unique visitors accessed LinkedIn in March 201. (See image for complete data).

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Tags: 1 Million, Decline, Facebook, Linkedin, Million Unique Visitors, Muscles, Myspace, Networking Website, Nielsen Company, Social Networking, Twitter

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14 Mar 10 More Marketers Turn to Social Networking

In a study conducted by Unica, a marketing technology provider, it was found that almost half of the global marketer (47% to be precise) uses social media to promote their products, and another 23% is planning to use it this year. If we add to this equation those who are planning to use social media after 12 months then the percentage will increase by another 10%.

In total 80% global marketers either use or are planning to use social media. (See image for details).

This study also found that 58% of US and Canadian marketers use social media to promote their stuffs, while, just 34% of their European counterpart use it. But this figure will likely change this year as 30% European marketers shown their interest in using this year compared to 18% of North American marketers who showed inclination towards using social media in 2010. (See image for detail).

Tags: 12 Months, Canadian Marketers, European Counterpart, Global Marketer, Global Marketers, Image, Inclination, Marketing Technology, Social Networking, Study Also Found That, Stuffs, Technology Provider

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06 Mar 10 Mobile Social Networking: Who Use It Most?

It is the women and the people between 35 and 54 years of age who are most active on mobile social networking, as found in a study by The Nielsen Company. The December 2009 study found that women are responsible for 55% of mobile social networking activities, whereas, men just comprised 45% of the pie. See image for complete data.

The gender difference in the use of mobile for social networking was quite apparent, but when the data was rearranged to get age-wise usage of mobile social networking, it was found that people men and women in the age brackets 25 to 34 and 35 to 54 were more active than youth in early 20s, teenagers, or tweenagers. This was against what common sense suggests us. 36% people in 35 to 54 age bracket engage in mobile social networking, whereas, 34% of people between age 25 and 34 use their mobile for social networking, but only 16% people between 18-24 use their mobile for social networking. See image for complete data.