

In a study conducted by Unica, a marketing technology provider, it was found that almost half of the global marketer (47% to be precise) uses social media to promote their products, and another 23% is planning to use it this year. If we add to this equation those who are planning to use social media after 12 months then the percentage will increase by another 10%.
In total 80% global marketers either use or are planning to use social media. (See image for details).
This study also found that 58% of US and Canadian marketers use social media to promote their stuffs, while, just 34% of their European counterpart use it. But this figure will likely change this year as 30% European marketers shown their interest in using this year compared to 18% of North American marketers who showed inclination towards using social media in 2010. (See image for detail).
Tags: 12 Months, Canadian Marketers, European Counterpart, Global Marketer, Global Marketers, Image, Inclination, Marketing Technology, Social Networking, Study Also Found That, Stuffs, Technology Provider
It is the women and the people between 35 and 54 years of age who are most active on mobile social networking, as found in a study by The Nielsen Company. The December 2009 study found that women are responsible for 55% of mobile social networking activities, whereas, men just comprised 45% of the pie. See image for complete data.
The gender difference in the use of mobile for social networking was quite apparent, but when the data was rearranged to get age-wise usage of mobile social networking, it was found that people men and women in the age brackets 25 to 34 and 35 to 54 were more active than youth in early 20s, teenagers, or tweenagers. This was against what common sense suggests us. 36% people in 35 to 54 age bracket engage in mobile social networking, whereas, 34% of people between age 25 and 34 use their mobile for social networking, but only 16% people between 18-24 use their mobile for social networking. See image for complete data.
Tags: Age Bracket, Age Brackets, Common Sense, Gender Difference, Image, Men And Women, Networking Activities, Nielsen Company, Social Networking, Teenagers
This could be a piece of a good new or a piece of a bad news for you (depending upon the side you are), but The Nielsen Company has found that 12% of Super Bowl visitors do not pay full attention to their television sets when watching the game. They have one eye fixed on Television, while other helps them scan computer monitor. This new data came out of the A study of simultaneous TV and Internet usage conducted by the said company.
The Nielsen Company found that users watching both were more engaged with general interest websites, e-mails, and social networking websites. One interesting finding came that only 18% of simultaneous users checked sports related websites.
Among the sites that were accessed the most by simultaneous users during Super Bowl, Facebook stood at number one position with 23.50% viewers accessing it, while Google with 21.60% users stood at number 2.
Tags: Bad News, Facebook, Full Attention, google, Interest Websites, Internet Usage, Nielsen Company, Simultaneous Users, Social Networking, Sports, Super Bowl, Television Sets, Tv Internet, Watching The Game













