A person selling a harpoon in New York City will not do any good to person trying to buy one in downtown Miami. Everyone knew that accept Google, Yahoo, Bing, Ask, and other search engines. Before now, they would mostly show you results from all around the world against the keyword you fed them.
But, the trend is changing now, and search results are becoming local day in and day out. This is the major trend in 2010, and growing use of mobile devices to access web has significant impact on the changing nature of search result.
According to BIA/Kelsey study, ad revenue for mobile local search will fetch $130 million in ad revenue by 2013. It will comprise 35 percent of total search by 2013. Yellow page, the industry that was dying because of free information available on the Internet, has also revived itself by providing local search application for devices like iPhone. Another major trend is the growing use of social media by local search providing company to deliver result. Inclusion of local businesses in Google Map will be another trend that will be a big force in 2010.
The local ad spending will also see a significant rise in 2010, but this will not be good news for news paper industry because the local search listing in the newspaper will witness a decline.
Tags: Access Web, Bia, Decline, Downtown Miami, google, Google Yahoo, Harpoon, Inclusion, iPhone, Kelsey, Local Businesses, Local Search, Mobile Devices, New York City, News Paper, Other Search Engines, Search Application, Search Result, Significant Impact, Yellow Page
Instead of discussing about any new concept, in the last two articles, we focused our attention on some of the mistakes, which if not avoided will nullify all the hard work done in terms of search engine optimization. In this article, I will share some meta tags writing tips that will prove effective in getting a better ranking in the search engine result pages (SERPs).
As we discussed earlier, meta tags plays a very critical role in SEO, and the two meta tags that are very important are meta description tags and meta keyword tags. We will be focusing our attention on these two meta tags in this article.
Writing meta description tag
Meta description tag appears below the page title of each of the search result, and it has a significant impact on the click through rate of the displayed link. When writing meta description tags, please keep the following points in mind.
- A meta description should be less than 160 characters.
- It should be legible for the human reader.
- No two pages should have the same meta description tag.
- Texts in meta description tag should reinforce the keyword used in title tag or the main keyword of the web page. Try synonyms, plurals, or other versions of the same keyword. Try different combinations as well.
- Use modifiers with the other variants of keywords to reinforce the theme of the web page.
- A good meta description tag can differentiate your site from other sites on the same page.
Meta Keyword Tags
Due to its nature of being susceptible to spamming, and keyword stuffing, this meta tag has lost its former glory, yet it will not hurt to optimize your page with putting the right keywords in here.
- This meta tag is used primarily for the web crawlers. Your reader has nothing to do with it.
- Number of keywords should not be more than three.
Tags: Combinations, Critical Role, Former Glory, Meta Description Tag, Meta Description Tags, Meta Keyword, Meta Tag, Meta Tags, Modifiers, Plurals, Search Engine Optimization, Search Engine Result, Search Result, Significant Impact, Synonyms, Tag Texts, Title Tag, Variants, Web Crawlers, Writing Tips