29 Dec 09 SEO and HTML 5
Prepare a farewell script and practice it. It is time to give a tight hug and bid farewell to HTML 4.01. It’s time to extend your arms to welcome HTML 5. It is going to make coding easy for web developers and easy-to-understand for SEO guys.
With HTML 5 the webpage will be free of multiple usages of <div> elements. Many new elements have been added to HTML5 that will make the use of <div ID=”ABC”> and <div class=”XYZ”> redundant.
Diff between HTML 4.1 and HTML 5
A typical Content layout in HTML 4.1 looks like:
<body>
<div id=”header”> …</div>
<div id=”nav”> …</div>
<div class=”article”> …</div>
<div class=”section”> …</div>
<div id=”sidebar”> …</div>
<div id=”footer”> …</div>
</body>
Content layout in HTML 5
<body>
<header>…</header>
<nav>…</nav>
<article>
<section>
<h1>Level 1</h1><section><h1>Level 2</h1><section><h1>Level 3</h1></section></section>
</section>
</article>
<aside>…</aside>
<footer>…</footer>
</body>
Tags like <video> and <audio> will help you imbed your audio and video files directly in your HTML pages, which means more control on how they appear on your web page.
A new <header> tag has been announced that gives more flexibility. It works similar to <H1> tag, but <header> will contain more elements like h1, h2, h3, a complete paragraph of text, hard-coded links, etc. It’s a blessing for SEO people.
This was just a brief overview of what will change once HTML 5.0 will become the standard. Lot many things will change, which we can witness only when it will be up and running. I am excited about it, and what about you? Are you also waiting for it as impatiently as I am? Share your view, I am all ears.
Tags: Bid Farewell, Class Article, Content Layout, Div Class, Div Id, Footer, Gt Level, H1, H2 H3, Html Pages, Level 1, Level 3, Lt, Many Things, Paragraph, SEO, Tight Hug, Typical Content, Video Files, Web Developers
12 Dec 09 When to Use PPC Campaign?
SEO is very important for the success of your website, but there are times when SEO will do no good. One such situation is the time when you need immediate result. SEO cannot give that because this thing takes time. What are the other situations when you need to use PPC campaign?
- You need to use PPC campaign to pull in traffic when you need immediate result because SEO takes months before it starts showing some result.
- You can also use PPC campaign to show your search presence when getting SEO listing seems difficult. For example, if the first page result against a keyword contains links from universities, Wikipedia, Amazon, etc., then you will have to use PPC to get on the first page of SERP.
- If you are running a time-sensitive campaign, or have a product which can only be sold in one particular season or month than you will need to use PPC campaign to promote your product or service.
- If you have a new site, it will take time before search engines start showing results from your site. In such situations, you will need to use PPC campaign to reach your target audience.
- If you are using Flash, AJAX, JavaScript, or any other opaque content then you will need to use PPC to make your presence felt for the chosen keyword. Search engine spiders have hard time indexing such content.
- You can also use PPC to test your website design, keyword, landing page, etc. PPC can be a good website testing tool.
Contrary to what other thinks or preaches, PPC is not bad word. When preparing a marketing campaign do not overlook this tool. PPC may be expensive, but it is a very useful tool if used judiciously.
Tags: Ajax, Amazon, Bad Word, Contrary, Hard Time, Keyword Search Engine, Marketing Campaign, Ppc, Presence, Search Engine Spiders, Search Engines, SEO, Serp, Target Audience, Testing Tool, traffic, Universities, Using Flash, Wikipedia
26 Nov 09 SEO Tips – Optimize Your E-Commerce Website – IV
In the first part of SEO for e-commerce website, I talked about how to use keywords in your e-commerce website, in the second part, I dealt about the nuances of writing proper tags, and the third part talked about how to avoid duplicate content. This is the fourth part of the series, and in this part, I will talk about internal linking. I hope, you are applying these practical tips in your e-commerce website, if you are not then today is the day to start doing it.
Contextual linking
Navigation links do not tell any story to sooth the search engine crawlers’ pain caused by constantly crawling through the pages. It just says: here is page A and here is page B and road to both places goes from here. How can you expect to derive any value from this? You need to inject links to different pages in your website within the content to get link juice. This will build contextual link which will tell the search engine crawlers a story they will love.
Link in product description
Interlinking two products by placing links within the product descriptions of the product is a nice little way to make all the pages visible to search bots and it provides an opportunity to squeeze juices out of long tail keywords.
Avoid using “View” or “More” words as anchor text
This is most common mistake committed by most of the e-commerce websites. Many webmasters put a brief description on the product category page about various products and use “View”, “more”, “click here to read more”, etc., beneath every brief description to direct the users to the product pages.
Avoid using such generic terms, instead, use a proper keyword (or even a long tail keyword) to link every product pages with the product category page. This will inform your prospects as well as search bots about the content on the next page. This strategy will help you a lot in improving your website ranking.
Tags: Anchor Text, Brief Description, E Commerce Website, Generic Terms, Juices, Keywords, Lot, Mistake, Nuances, Product Category, Product Description, Product Descriptions, Proper Tags, Prospects, search engine, SEO, Webmasters, Website Content
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Important notice: Telephone support temporarily unavailable March 15, 2010Due to an internal maintenance on our telephonic system, the support and sales team will not be able to receive your calls. In the meantime you may raise a support ticket for any doubts / queries. Inconvenience caused is regretted. […]
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]