03 Jan 10 What Google Search Result Will Look Like in 2010

The Internet before 2000 was nothing but a cheap imitation of the broadcast media. Like the broadcast media it considered the entire web searching population as a homogenous mass that had no real difference in terms of preferences. We called it web 1.0, which failed miserably in 2000 giving birth to social web (web 2.0). People on the Internet talked, shared, communicated, collaborated, and co-created stuffs. Now, individuals are seen as part of closely knit group or community that shared similar interest.

The nature of web is again undergoing a significant change, and with it is changing the search results that we get for the keywords that we enter. The Internet has now become personal, and you can feel this change by looking at the search results produced by Google. In this article I set to examine four major changes that Google has incorporated in its SERP (Search Engine Result Pages).

Personalized search

Personalized search results against the keyword entered by the user may have come as the biggest blow to the SEO professionals. But for the searchers it’s the easiest way to reach the website one is looking for, at least in the Google’s eye.

Let’s say I search the term “Blogging Tips” quite often and click dailyblogtips.com from the search results, then for me dailybloptips.com will appear at number one whenever I search “Blogging Tips” in Google provided I am logged into any of the Google services.

Local search

A significant change in the search result is the inclusion of localized results the Google SERP. Google has started giving priority to local listing over national or international listing for any keyword. If you are searching for an electrician from Florida then a company providing electrician services the Florida Neighborhood will appear ahead of any other listing in the Google SERP for you. Search has become local for Google.

Google Map results

Inclusion of Google Map listing in Google SERP is another significant change that we have witnessed in the Google search result. Let’s say I have searched for “marble in Orange County” then the names, address, and phone numbers of companies listed in Google map as a marble dealer in Orange County will appear at the top of the search result. This is the reason Google Map optimization is on the rise.

YouTube and Google video results

Now, Google does not only list the URLs of HTML, DOC, PDF, and images, etc., in the search result, but it also finds and shows video results from YouTube and Google Videos for the searched keyword. This is another significant change in the nature of Google SERP.

What else do you think is changing with Google search result? I am curious to know, please use the comment box and write in your suggestions.

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