26 Nov 09 SEO Tips – Optimize Your E-Commerce Website – IV
In the first part of SEO for e-commerce website, I talked about how to use keywords in your e-commerce website, in the second part, I dealt about the nuances of writing proper tags, and the third part talked about how to avoid duplicate content. This is the fourth part of the series, and in this part, I will talk about internal linking. I hope, you are applying these practical tips in your e-commerce website, if you are not then today is the day to start doing it.
Contextual linking
Navigation links do not tell any story to sooth the search engine crawlers’ pain caused by constantly crawling through the pages. It just says: here is page A and here is page B and road to both places goes from here. How can you expect to derive any value from this? You need to inject links to different pages in your website within the content to get link juice. This will build contextual link which will tell the search engine crawlers a story they will love.
Link in product description
Interlinking two products by placing links within the product descriptions of the product is a nice little way to make all the pages visible to search bots and it provides an opportunity to squeeze juices out of long tail keywords.
Avoid using “View” or “More” words as anchor text
This is most common mistake committed by most of the e-commerce websites. Many webmasters put a brief description on the product category page about various products and use “View”, “more”, “click here to read more”, etc., beneath every brief description to direct the users to the product pages.
Avoid using such generic terms, instead, use a proper keyword (or even a long tail keyword) to link every product pages with the product category page. This will inform your prospects as well as search bots about the content on the next page. This strategy will help you a lot in improving your website ranking.
Tags: Anchor Text, Brief Description, E Commerce Website, Generic Terms, Juices, Keywords, Lot, Mistake, Nuances, Product Category, Product Description, Product Descriptions, Proper Tags, Prospects, search engine, SEO, Webmasters, Website Content
16 Nov 09 5 Things You Need to Know Before You Hire an SEO Company
There is one bad thing about our dependence of SEO for the success of our online business, which is the mushrooming of SEO companies throughout the world. Most of those who know the meaning of word SEO claim to be an SEO expert, and they claim to take your online business to a new height.
This is not possible. Not everyone can be an SEO expert, there got to be some good one and some bad ones, therefore, do not believe even a single word told to you by any SEO company, no matter how big they claim they are, until and unless you run the following acid test on them.
SEO company search acid test
A good SEO Company has the following traits:
- A SEO company that is claiming to be big should feature in the search engine, if you search for keywords related to SEO company or SEO service provider.
- Look for the industry affiliation before hiring an SEO company. Also see if they are member of legitimate industry bodies or not.
- The working of a good SEO company will not be as hidden as workings of a magician. Rather, it will work as war strategists that share their strategy and tactics with the team member. Good SEO companies either share their strategy and tactics on their website or in one-on-one meeting with the client. They might not tell you all, but they surely will tell you enough to convince you.
- A good SEO company will never send junk mails. They are too busy to SPAM you with their low cost offering. “High ranking at low cost” is the bait these junk mails give.
- A good SEO company will promise to reduce your advertising expenditure over the period of time. They will tell you that in your first meeting, and they may show you how much advertising dollars they will save for you.
Tags: Acid Test, Advertising Expenditure, Company Search, Dependence, First Meeting, Industry Affiliation, Industry Bodies, Junk Mails, Magician, Period Of Time, search engine, Seo Companies, Seo Company, Seo Service, Service Provider, Single Word, spam, Strategists, Strategy And Tactics, Team Member
01 Oct 09 Design a Mono-Syllabic Homepage
Google was probably the first clutter-free web site that made so much news. There were quite a few such web sites, which is long gone and forgotten.
If this is so then why am I talking about it now?
Well, the reason behind my digging this old grave is to tell you about the new exciting discovery that many websites are embracing, and that development is the movement towards a clutter-free or mono-syllabic homepage, as I call it. Mono-syllabic because these homepage have just one purpose.
This kind of homepage is not everything to everyone. It is just one thing; like Google that always has search only on the home page, and its home page still says the same. It never was yahoo, a search engine with divided focus.
Indeed, Google has small links to all other services, but let me tell you that those links are completely unobtrusive. Following the Google’s lead rediff.com has also adopted mono-syllabic homepage, in recent months. Ask.com is another famous website that usage mono-syllabic homepage.
There are many new search engines of all hue and sizes that are following Google’s lead and are removing clutter from their homepages. This is a drive towards making the web clutter free. This, indeed, is important, but how to decide what to keep on this mono-syllabic homepage?
The answer to this question lies in the mission statement of your website, and the expectation of your visitors. Ask the following question, in answer to which, you will get your mono-syllabic homepage:
What is that one reason that justifies your existence?
What this world will lose, if your website is pulled down?
Suppose, you have to remove everything from the website, and forced to keep just one then what is that one thing for which you visitors will come to your website?
Tags: Discovery, Existence, Expectation, Free Web Site, google, Hue, Mission Statement, Mono Syllabic, New Search Engines, Rediff, search engine, Web Clutter, yahoo, Yahoo Engine, Yahoo Search
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Scheduled maintenance on one of our Mail Hosting Server July 26, 2010We are performing maintenance on on one of our Email Hosting Server. In order to complete this maintenance, the server will undergo a brief outage, as detailed below. Maintenance Window: Date: 27-07-2010 Start Time: 20:30 Hrs GMT Estimated Duration: 20 mins Packages hosted on the below mentioned IP Addresses shall be affected: 67.15.253.246 67.15.253.9 67.15 […]
- Services effected July 26, 2010We have been facing issues adding hosting orders for a few customer accounts from the supersite. Also, there have been a few problems reported for managing hosting orders from within the control panel. Please note that everything via the API has been working seamlessly. We are already working on these issues and will keep you updated via […]
- Merging of Web & Email Hosting Services July 23, 2010Update: The maintenance is now complete, Web and Email Services have now been merged successfully and can be managed from the Control Panel. Please make note of the following : We have migrated the prices of these orders for one year and hence you would need to set the prices for the duration you would like to […]