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03 May 10 Search Engine Usage Report March 2010

In a report released by Compete.com it was found that overall search market (volume0wise) has grown by 5% in March 2010 in comparison to search volume in Feb2010.

Google, the search giant, has witnessed a declined by around 1%, despite a sharp rise in Query volume. In March 2010, Google was used for 10.36 billion searches, which is a 4.3% increase on the February 2010 volume (9.93 billion), and 7% increase on March 2009 volume, which was 9.68 billion.

Yahoo stood its ground on number tow with 12.4% market share, which was the same in February 2010. Bing gained a bit and ASK and AOL remain same as in previous month. (see image for detail)

web-search-market-share-mar-10-apr-2010

The overall search market has also increased, which means SEO is still going to rule the market, despite many new-age gurus’ claim of its (search engine) being thrown into oblivion by Facebook and other medium.

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02 Dec 09 Search is Becoming More Niche

In a research conducted by Experian Hitwise, it was found that the people are becoming more descriptive in feeding in their search queries. In October 2009, the search for 4-word keywords has increased by 1% between September and October 09. In the same period, 5, 6, 7 and more word searches increased by 2, 3, and 4 percent respectively (see figure).

search-engine-experimentThis data clearly indicates that people are going more and more niche with their search engine usage. This could be good news for PPC (Pay per Click) advertising builders, SEO (Search Engine Optimization) specialists, and blog and website owners. It is worth noting that in the same period, 1-ward search queries dropped by 1%, and 2-word search query dropped by 2%, whereas, there was no change in 3-word search query.

It will be early to say, but it appears that the time-starved US web users are going more niche in searching. By making their search queries more descriptive, they are refining their needs and becoming more aware of their requirements. Can it be any indicator for the market? Post a comment and tell me what you feel about all this.

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14 Nov 09 Search Engine Outlook – October 09

The result for search engine usage in the United States in the month of October 09 is out, and to no one surprise, Google topped the list with 66.1% searches. The number two on the list was Yahoo! Search with 15.4% of total searches, and number three was newly launched Bing with 9.7% of total searches. AOL (3.0%), and Ask.com (1.7%) made the rest of Top 5 search engine lists for October ‘09.

top-10-search-engines-october-09

According to The Nielsen Company’s MegaView Search data, in volume terms, Google got 6.76 million searchers, where as Yahoo! Search and Bing got 1.75 million and 0.99 million search hits respectively. See the figure below for the complete data:

In the past, The Nielsen Company has also provided a report on month-on-month and year-on-year growth trend, but due to the recent methodologies change the data presented in October ’09 finding cannot be representative of any trend.

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