02 Dec 09 Search is Becoming More Niche
In a research conducted by Experian Hitwise, it was found that the people are becoming more descriptive in feeding in their search queries. In October 2009, the search for 4-word keywords has increased by 1% between September and October 09. In the same period, 5, 6, 7 and more word searches increased by 2, 3, and 4 percent respectively (see figure).
This data clearly indicates that people are going more and more niche with their search engine usage. This could be good news for PPC (Pay per Click) advertising builders, SEO (Search Engine Optimization) specialists, and blog and website owners. It is worth noting that in the same period, 1-ward search queries dropped by 1%, and 2-word search query dropped by 2%, whereas, there was no change in 3-word search query.
It will be early to say, but it appears that the time-starved US web users are going more niche in searching. By making their search queries more descriptive, they are refining their needs and becoming more aware of their requirements. Can it be any indicator for the market? Post a comment and tell me what you feel about all this.
Tags: blog, Hitwise, Niche, Optimization Specialists, Pay Per Click, Pay Per Click Advertising, People, Period 1, Search Engine Optimization, Search Engine Usage, Search Optimization, Search Queries, Seo Optimization, Seo Specialists, Web Users, Word Search Query, Word Searches
14 Nov 09 Search Engine Outlook – October 09
The result for search engine usage in the United States in the month of October 09 is out, and to no one surprise, Google topped the list with 66.1% searches. The number two on the list was Yahoo! Search with 15.4% of total searches, and number three was newly launched Bing with 9.7% of total searches. AOL (3.0%), and Ask.com (1.7%) made the rest of Top 5 search engine lists for October ‘09.
According to The Nielsen Company’s MegaView Search data, in volume terms, Google got 6.76 million searchers, where as Yahoo! Search and Bing got 1.75 million and 0.99 million search hits respectively. See the figure below for the complete data:
In the past, The Nielsen Company has also provided a report on month-on-month and year-on-year growth trend, but due to the recent methodologies change the data presented in October ’09 finding cannot be representative of any trend.
Tags: Company Search, google, Growth Trend, Megaview, Methodologies, Nielsen Company, Outlook, Search Data, Search Engine Lists, Search Engine Usage, Searchers, Surprise, Top Lists, United States, Volume Terms, yahoo, Yahoo Search
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Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
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- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
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Support Notifications
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 11, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]