25 Dec 09 5 Online Marketing Tools
When it comes to marketing, every medium has its own set of tools, and the Internet is no different. You need to know about these tools in order to succeed on the Internet. It may sound simple, but it is not simple. Many people err at this, and they resort to old-world tools, which are incompatible to the new media. In this post, I will talk about 5 online marketing tools that we can use.
Keyword research
Everything on the Internet begins with keyword research as keywords are the basic building block of the Internet. People search for keywords, web master develop websites around keywords, and marketer use them to place their products.
Link building
If keyword is the most basic tool a marketer uses to market his product, links are among the most prized possession on the Internet. Every marketer aspires to get as many links to their website as they can within the given budget. A Link is like a door that brings the visitors from other website, and the more doors you will have the more visitors you will get.
SEO (Search Engine Optimization)
No matter how much money you pay to bring visitors and what mean do you use, it cannot compete with the number of visitors one get because of your being number one in a search engine. Traffic from PPC and other form of ads are expensive, but organic traffic is priceless.
Web design conversion
How you place different elements of your website on different places will decide the conversion rate of the visitors. You do not need just the visitor to make money, you need visitors who make purchase. A carefully designed web site helps you in that.
PPC (Pay per Click) marketing
If you need immediate results PPC is the tool to use. It does not require months to show results, and if proper keywords are chosen, it can bring quality traffic. You cannot discount the efficacy of this tool.
Tags: Budget, Conversion Rate, Design Conversion, Different Places, Doors, Efficacy, Elements, Marketer, Marketing Tools, Online Marketing, Pay Per Click, Pay Per Click Marketing, People Search, Ppc, Prized Possession, Proper Keywords, Quality Traffic, Search Engine Optimization, Search Engine Traffic, Web Design, World Tools
08 Dec 09 What is PPC advertising?
PPC advertising stands for pay per Click advertising. It is a popular form of promotion on the Internet. Marketer uses this advertising tool to spread the word about its product and services. Like SEO (search engine optimization) PPC also depends upon keywords, but unlike SEO, the traffic that a PPC campaign brings is not organic. It is paid-for traffic, which can both be good and bad depending upon the goal of the website.
PPC advertising companies do not charge the advertisers based on page view or advertisement display, as the name implied, it is charged based on the clicks advertisement receives from the visitors. The more users will click the ad the more advertisers will have to pay to the PPC companies. The revenue is further divided between the publisher where the ad was clicked and PPC companies. Google Adwords, Yahoo Search, Microsoft Adcenter, Ad brite, etc., are the major player in the market.
PPC adverts appear as a sponsored links in the SERP (search engine result pages). These as are generally placed on top of organic result as well as on the left side of the SERP. Marketers have to buy a keyword or set of keywords to make the advertisement appears in the search result or on publishers’ website that has enrolled in the program run by the PPC companies.
The success of campaign depends upon the following five things:
- How tightly focused the keyword is.
- How prominent the listing is
- How well optimized the landing page is. (A landing page is the page on the other side of the advertisement link placed in the advert.
- How well the PPC campaign has been created, and
- How much deal one got in buying the keywords for the campaign
Bidding for the most attractive keywords and getting the juiciest position in the search engine is at the core any PPC campaign.
3 Steps of a PPC campaign
Step 1: The advertiser bid on the relevant keywords
Step 2: The advert is published. The location and frequency of the ad is determined by the search engine depending upon the price paid by the advertiser for the keywords.
Step 3: The advertiser pays the PPC companies as soon as someone clicks. The advertiser has to pay only for the valid clicks. Money charged for the invalid clicks are credited back to its account. If it does not happen, the advertiser can ask for the refund.
Tags: Advert, Advertisement, Advertiser, Advertisers, Advertising Companies, google, Internet Marketer, Marketers, Pay Per Click, Pay Per Click Advertising, Ppc Advertising, Publishers, Relevant Keywords, Search Engine Optimization, Search Engine Result, Search Microsoft, Search Optimization, Search Result, Website Advertising, Yahoo Search
02 Dec 09 Search is Becoming More Niche
In a research conducted by Experian Hitwise, it was found that the people are becoming more descriptive in feeding in their search queries. In October 2009, the search for 4-word keywords has increased by 1% between September and October 09. In the same period, 5, 6, 7 and more word searches increased by 2, 3, and 4 percent respectively (see figure).
This data clearly indicates that people are going more and more niche with their search engine usage. This could be good news for PPC (Pay per Click) advertising builders, SEO (Search Engine Optimization) specialists, and blog and website owners. It is worth noting that in the same period, 1-ward search queries dropped by 1%, and 2-word search query dropped by 2%, whereas, there was no change in 3-word search query.
It will be early to say, but it appears that the time-starved US web users are going more niche in searching. By making their search queries more descriptive, they are refining their needs and becoming more aware of their requirements. Can it be any indicator for the market? Post a comment and tell me what you feel about all this.
Tags: blog, Hitwise, Niche, Optimization Specialists, Pay Per Click, Pay Per Click Advertising, People, Period 1, Search Engine Optimization, Search Engine Usage, Search Optimization, Search Queries, Seo Optimization, Seo Specialists, Web Users, Word Search Query, Word Searches
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
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- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
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- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
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Support Notifications
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