22 Nov 09 SEO Tips – Optimize Your E-Commerce Website – II

This is the second post of the mini-series that talks about how to optimize your e-commerce website, and in this part, I will talk about title tag, meta keyword tag, and meta description tag.

Title tag

A unique title tag for each of the product pages is very essential. Use non-repetitive keyword in the title. Sounds simple, isn’t it?

Well, it does, and actually it is quite simple, if you have just 3-4 products to promote, but writing unique title tags start becoming more and more complicated when you have 100 or 200 or more products to sell. And even more complicated if you have to sell 20-40 products with different specification of same make; such as 1, 2, 4, 8, and 16 GB pen drive of XYZ brand.

Now how will you write title tag for each individual pages? Should you include the brand name? I will suggest not using the brand name as you may run the risk of duplication.

Meta keyword tags

Do not use the same set of meta keyword tags for all pages. Be more specific, and as suggested previous post, add commercial keywords in this place. Keyword tags should be taken from the keywords you entered in the database while entering the product details, as suggested in previous post.

Meta Description tags

The meta description tag on the product page of an e-commerce website may contain the brand name. Your meta description tag should work as a short, sweet and succinct sales letter that will ascertain that only those visitors are coming to you who has intention to make a purchase.

Tags: Brand Name, E Commerce Website, Intention, Meta Description Tag, Meta Keyword Tag, Meta Keyword Tags, Meta Tag, Mini Series, Name Tag, Pen Drive, Place Keyword, Product Details, Risk, SEO, Tag Title, Title Tag, Title Tags

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04 Oct 09 SEO Simplified: Writing Titles

Page title and titles of blog post play a crucial role in search engine optimization process. Generally, when write a blog we tend to use the same title for the blog post title and the page title, which in my view is a good practice. This makes a title even more important; therefore, it is imperative for us to know the right way to write a page title. Let’s see how we can write a search engine optimized page title.

Length of the title

Google displays just 67 characters including spaces for a title in its result pages, and yahoo and MSN displays the first 70 including spaces characters of a title. Hence, we need to keep our title length below 67 characters including spaces so that our titles are optimized for all three search engines.

Do not use stop words

Stop words are those words that thwart the flow of a title. Never use any stop words in your titles. Question mark (?), colon (:), and any other special characters are considered stop words for SEO. Avoid using them; if you have to use one then limit your use to hyphen or dash (-).

Keyword first

As the length of the title has been limited by major search engines, it is important for us to use our important keywords as early as possible in the title. If you do not do that then you always run a risk of keywords being missed out by search engines. Ideally, the first word of a title should be the main keyword of the article.

Duplicate titles

Duplicity is never regarded in high esteem by any one nor even by search engines. Do not use the title that has already been used by someone somewhere in the world. Do not write duplicate titles. After writing a title for your blog posts, make sure to check it in all major search engines to ensure that none of the indexed articles have used the title you are going to use. Use the quotation marks around your titles when searching for it in search engines to get the exact match.

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Tags: blog, Colon, Duplicity, First Word, google, Hyphen, Major Search Engines, Match, Msn Displays, Question Mark, Quotation Marks, Risk, Search Engine Optimization, SEO, yahoo

Filed in SEO with 0 Comments

04 Oct 09 SEO Simplified: Writing Titles

Page title and titles of a blog post plays a crucial role in search engine optimization. Generally, when writing a blog, we tend to use the same title as blog post title and page title, which in my view is a good practice. This makes a title even more important; therefore, it is imperative for us to know the right way to write a page title. Let’s see how we can write a search engine optimized page title.