26 Jan 10 3 Often overlooked Marketing Props

I called the items I am describing below marketing props not marketing items, or marketing stationary because that is what they are, as marketing is nothing but a big stage where all of us perform with a hope to make our customers happy and register sale in the process.

As with any stage, marketing also have some very important actors, some mediocre actors, and some overlooked actors. This holds true for marketing props as well. In this article, I will be talking about marketing props that are very important, but are overlooked.

Business card

Sharing business cards is the first and the most important level of communication a marketer can have with its clients. A business card also works as a reminder for your client, and an out-of-the-world business card works as a collectible as well. It plays its part in forming a client’s perception about you and your company.

Website

It may sound absurd, but not all the big brands are milking the power of websites to even half of its capacity. To put it in a layman’s term, a website is like an information desk of your office with one difference: it remains open 24 X 7, 365 days a week. If harnessed properly, this could be an amazing tool to build rapport with customers. You can also use it to cut the time spent by your employees on answering questions that can be handled by the FAQ section of your website.

Letter head and envelop

It is not just the content of the letter head that makes the day of your client, but it’s the design as well. And same holds true for your envelop. Get them designed by the best (or nearly the best) in the industry that you can afford. It will work magic. These items will tell your clients how much you care for the details, and it will reassure them about your adherence to quality.

There are several other actors and props that combine to make the play (marketing plan) a success, but as said, these three are the most overlooked props. What prop (s) your organization is overlooking?