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16 Nov 09 5 Things You Need to Know Before You Hire an SEO Company

There is one bad thing about our dependence of SEO for the success of our online business, which is the mushrooming of SEO companies throughout the world. Most of those who know the meaning of word SEO claim to be an SEO expert, and they claim to take your online business to a new height.

This is not possible. Not everyone can be an SEO expert, there got to be some good one and some bad ones, therefore, do not believe even a single word told to you by any SEO company, no matter how big they claim they are, until and unless you run the following acid test on them.

SEO company search acid test

A good SEO Company has the following traits:

  1. A SEO company that is claiming to be big should feature in the search engine, if you search for keywords related to SEO company or SEO service provider.
  2. Look for the industry affiliation before hiring an SEO company. Also see if they are member of legitimate industry bodies or not.
  3. The working of a good SEO company will not be as hidden as workings of a magician. Rather, it will work as war strategists that share their strategy and tactics with the team member. Good SEO companies either share their strategy and tactics on their website or in one-on-one meeting with the client. They might not tell you all, but they surely will tell you enough to convince you.
  4. A good SEO company will never send junk mails. They are too busy to SPAM you with their low cost offering. “High ranking at low cost” is the bait these junk mails give.
  5. A good SEO company will promise to reduce your advertising expenditure over the period of time. They will tell you that in your first meeting, and they may show you how much advertising dollars they will save for you.
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07 Jun 09 SEO SIMPLIFIED: 5 Mistakes to Avoid Part –II

Taking our discussion on the disastrous SEO practice ahead from the point where we left it yesterday, we will discuss the rest of the two dangerous mistakes that we may unknowingly commit in the process of search engine optimization.

Disastrous SEO Practice 4: Too Much Flash and JavaScript

As we discussed earlier, there are some contents that has opaque walls around prohibiting them from getting indexed by the search engines. Given the limitation of search engines you should avoid using too many flash contents, JavaScript, or AJAX content on your web pages. SEO and thick-walled contents do not go hand in hand doesn’t mean that you cannot use these on your website. You definitely can use it; rather you should use it in web pages to illuminate your website. The only word to consider why using them is caution. Maintain the text and flash or JavaScript balance on your website, and the balance should always be tilted way down towards text. You can also consider adding tags to your flash contents that explain the content hidden behind the swf walls in detail. These tags will work as a guide akin to the guide in the national science museum that describes every part of the artifact kept behind the sealed glass.

Disastrous SEO Practice 5: It’s not a one-time affair buddy!

Many SEO newbies believe that search engine optimization is a one-time affair, and once they are done with the hard work of optimizing web pages of their websites, they can sit astride sipping beer from their Budweiser can. Well, only the beer-guzzling part of the statement is true, you can enjoy it, but not by sitting on your laurels. SEO is not a one-time affair. This is a continuous process that requires a constant attention stretched over a period of time. The SEO work you did while creating web pages was the foundation that needs continuous support in form of regular updates and changes to keep your website in the good book of the search engines. Old contents are seen as stale, and no one like stale food, not even search engine spiders. You need to keep on updating your web site in order to tell search engines that the website has not been abandoned, it still has someone to look after, and it still can offer value to its users. Search engines and their spiders will love this proclamation. Stick to your keywords and make this statement as often as you can.

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24 Feb 09 Avoid Unreliable Web Hosts

Do you need enough space to put up your new website?  A web hosting plan is what you need.  However, making your site visible on the net can be both confusing and overwhelming.  There are so many things to do and so many different aspects to consider before you can finally see your page online.  Among the various aspects included in this process are web hosting, domain registration and purchase, and web site building.

While web hosting packages can be oh-so-convenient, they also bring some sort of inconveniences.  Among the problems you are likely to face are:

1. Hosting Charges.  When a web site is already popular, the web host fees sometimes increase surprisingly.  “Special” offers you’ve agreed to before you formally signed up for web hosting domain registration can be inapplicable this time because the size of your site has changed and you already receive a big amount of traffic.  This problem is more likely to be encountered by larger business websites than smaller ones like personal (or blog) sites.

2. Start-Up Specials.  Some initial offers are available only for a limited period of time and after that period, charges will steadily rise.

3. Inflexible offers. As your site becomes popular, you will have different needs, and the package you got may no longer suit the demand of your site.  Sometimes, the hosting plan includes restrictions in changing your own pages and you will be unable to track your site’s traffic.

4. Downtime. This is the time when your site is down and can’t be viewed.  This situation seriously detracts traffic and potential customers from your site.  So before your web hosting and domain registration, ask the company’s customer service representative first about the frequency of their downtime.

5. Fly-by-night web hosts. Do not be fooled by the domain registration and web hosting provider you will get.  Some bad apples will just disappear, leaving their clients behind, with no way to contact them.  What a mess!  You have three services to replace immediately.  Your site may also lose its registered domain name and have downtime for an unpredictable amount of time, which means loss of profit.

Every road indeed has its thorns; web hosting domain registration and website design packages are no exception.  One may have a smooth start, but one may later on encounter problems.

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