Blogging may be a business in its own right, but there is a huge list of blogs — probably larger than the ones that are business in themselves — primary function of which is to generate more business for the parent website. In this article, we will focus our attention on understanding how exactly blogging helps business grow online. We will be examining certain facts about blogging that fuels a business growth. In this, the first thing to go is the SEO value of blogging.
Blogging for SEO – Freshness of content
For a static website like a corporate website or an e-commerce site, blogging is the only way to continuously add fresh content which search engine loves, and which gives people reason to visit the blog again and again.
Blog commenting – Blogging for Community building
Commenting on popular blogs, and responding to comments people leave on your blog is a very potent way to increase influx of traffic on your website. It does not only pulls traffic in and work towards fetching higher search engine ranking for you, but it also help you build community — a community of loyal fans.
Writing guest posts – Blogging to spread your reach
Writing guest posts for other blogs is a wonderful tool to get traffic for your website. Find an established blog in your niche and drop a mail to the blog owner showing your desire to write a guest post. If possible give him some idea about the topic you want to write on. You must give a link to your blog in the mail for him to sample your writing. A well-written guest post will not only fetch traffic, but it will get subscribers for you as well.
These are the three aspects of blogging that help a website get traffic, and it should be there in the arsenal of every online marketer.
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Blogging is not just a medium of expression. It is a business. A business that makes tons of money for people involved in it. This is not a hidden secret, not any more. And if you are the one who got this information late then you should better hurry, before this money-making source is used to death. I am writing this step-by-step guide to help you start your own world-class blog.
Step 1: Find a niche
This is the first thing you need to do. You should find a niche in which you can work for long, as blogging is not one-day affair. Look in stores like Amazon and ebay for niche idea. You can also search for niche idea in magazines.
Step 2: conduct keyword research
Once you have found the niche in which you will operate, the next step is to do a keyword research to find keywords to target.
Step 2: Find a Domain
The next step is to find a keyword-rich domain name matching your niche. You can use Gossimer domain name tool to search and register your domain.
Step 3: Select hosting
You need to have a reliable web hosting provider to host your blog. Do not go for a hosting account that has cap on bandwith, data transfer, database, etc. You will need unlimited bandwidth when your website grows. (Note: You can buy Gossimer’s The Ulimtate Webhosting account for $5/month and get real unlimited web hosting account).
Step 4: Install WordPress
Although there are many blogging platforms, I will suggest using WordPress as it is very extensible, and it has thousands of free plugins and themes, which makes WordPress the most powerful blogging platform.
Step 5: Install theme and plugins
Install a theme of your choice and all the required plugins. There are lots of free plugins to choose from.
Your world-class blog is ready. Create content and start promoting your blog. I will not suggest monetizing your blog now. Wait for a month or two before you do that.
Tags: Amazon, blogging, Domain Name, Domain Register, ebay, Free Plugins, gossimer, Keyword Research, Niche, Platforms, Promoting Your Blog, Rich Domain, Step 1, Step 2, Tons Of Money, Transfer Database, Unlimited Bandwidth, Web Hosting Account, Web Hosting Provider, Webhosting Account
You have completed an exciting blog post that will blow the mind away of all the readers. It will fetch 100 retweets, and may be 40 diggs. But, are you sure these things will happen? Have you checked the things necessary to make all these possible? If not then now is the time to verify 5 things that will ascertain a viral growth of your blog post.
4 Things to check before publishing
Linking
Linking to a blog post outside your blog is one the important ways of developing relationships with the bloggers in your niche, which is very important for the success of your blog. You should, therefore, add at least one link to someone else’s blog, preferably of those who is established in your niche. Apart from this, you should also interlink your posts using proper anchor text.
On a general insert one link after every 100 words.
Add call to action
Do not finish your post without adding a call to action at the end of the post. Tell your visitors what they should do now after finishing the article. Give some incredible offer. Tell them what else you have in the bag for them. Tell them what to do and they will follow your lead. They already are primed by your article and sold to your expertise.
About the author
Building your brand is as important a goal as building relationship with the readers. At the end of the blog post, tell them who you are and what you do. This may land you in some cash (I mean business).
Check the structure
Do not forget to reread your article/blog post to check the cohesiveness of the article you have written. You should see if the structure of the article is intact or not.
You can also revisit the title of the blog post and rewrite it, if the article body is not in line with the title.
Tags: Anchor Text, Article Body, blog, bloggers, Blow, Business Check, Business Structure, Cohesiveness, Diggs, Lead, Niche, Relationship, Relationships, Success, Viral Growth