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13 Aug 10 How Blogging can help You Drive Traffic to Your Website

Blogging may be a business in its own right, but there is a huge list of blogs — probably larger than the ones that are business in themselves — primary function of which is to generate more business for the parent website. In this article, we will focus our attention on understanding how exactly blogging helps business grow online. We will be examining certain facts about blogging that fuels a business growth. In this, the first thing to go is the SEO value of blogging.

Blogging for SEO – Freshness of content

For a static website like a corporate website or an e-commerce site, blogging is the only way to continuously add fresh content which search engine loves, and which gives people reason to visit the blog again and again.

Blog commenting – Blogging for Community building

Commenting on popular blogs, and responding to comments people leave on your blog is a very potent way to increase influx of traffic on your website. It does not only pulls traffic in and work towards fetching higher search engine ranking for you, but it also help you build community — a community of loyal fans.

Writing guest posts – Blogging to spread your reach

Writing guest posts for other blogs is a wonderful tool to get traffic for your website. Find an established blog in your niche and drop a mail to the blog owner showing your desire to write a guest post. If possible give him some idea about the topic you want to write on. You must give a link to your blog in the mail for him to sample your writing. A well-written guest post will not only fetch traffic, but it will get subscribers for you as well.

These are the three aspects of blogging that help a website get traffic, and it should be there in the arsenal of every online marketer.

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13 May 10 4 Items to Check Before You Publish Your Blog Post

You have completed an exciting blog post that will blow the mind away of all the readers. It will fetch 100 retweets, and may be 40 diggs. But, are you sure these things will happen? Have you checked the things necessary to make all these possible? If not then now is the time to verify 5 things that will ascertain a viral growth of your blog post.

4 Things to check before publishing

Linking

Linking to a blog post outside your blog is one the important ways of developing relationships with the bloggers in your niche, which is very important for the success of your blog. You should, therefore, add at least one link to someone else’s blog, preferably of those who is established in your niche. Apart from this, you should also interlink your posts using proper anchor text.

On a general insert one link after every 100 words.

Add call to action

Do not finish your post without adding a call to action at the end of the post. Tell your visitors what they should do now after finishing the article. Give some incredible offer. Tell them what else you have in the bag for them. Tell them what to do and they will follow your lead. They already are primed by your article and sold to your expertise.

About the author

Building your brand is as important a goal as building relationship with the readers. At the end of the blog post, tell them who you are and what you do. This may land you in some cash (I mean business).

Check the structure

Do not forget to reread your article/blog post to check the cohesiveness of the article you have written. You should see if the structure of the article is intact or not.

You can also revisit the title of the blog post and rewrite it, if the article body is not in line with the title.

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