28 Jan 10 Blog with a Friendly Face – Part 2

I have started to write this series with a hope to tell my readers what does it mean to have a successful blog, and how one can make one’s own blog a success without any external help. To make your blog a success, you will need to portray your blog as a friend to your visitors. Let us find out what being friendly means, and eventually you will also learn how it helps your blog stand out in the crowd.

A catchy blog name

How successful do you think the blogs like theoatmeal, techcrunch, and lifehacker would have been, if they had longer and mundane name? Would you have cared for Gizmodo was gizomoloversguide.com? Well, you might have, but the pull had not been as much as the current name has. Having a catchy name is important. When I say so, I do not mean that you cannot have a good name with keywords in it; all I mean is it should be short, sweet, and simple.

Your topic should be unique too

It is not just the name that builds the perception; the perception is build by the subject matter as well. Find a need gap between what people wants and what they are served, and find which gap you can fill with your expertise; that is to say, find a unique topic to write about.

Treat the topic in a unique way

If it is not possible for you to find a unique topic that interests you then build a unique point of view. People love fresh perspective of things. I am sure you will be able to do so. Give a new voice to old cause, a new reason to do the old thing.

Why you need to do all these?

We make new friends because they have something new about themselves, they are not just the carbon copy of the friends we have. Indeed each one of our friends has something in common among themselves and with us, but we do not make someone our friend, if he has nothing new to offer. We do not want too much of a same thing. We want friends that are unique yet gel with us quite nicely. It holds true for blogs as well, and that is why we need to do this.

We will meet in the next part, until then try finding out your niche, unique name, and unique topic to blog about.