28 Oct 09 How Sam Built a Gigantic E-mail List
Sam is a master list builder who at times goes haywire, but most of the he is on track. Building e-mail list is one of those things in which Sam never go awry. In this post, I will explain the 4-step process Sam uses to build his huge e-mail lists that he further uses to sell his products.
Step 1: Create a hook and duplicate is umpteen times
If you want to pull people to enter their e-mail IDs and submit the form on your website then you will have to push quality freebies down their throat. I am not suggesting buying them a beer. Just offering free videos, e-book, how-to guide or podcast will be enough. Create one hook for you niche and make many copies of the niche and put it at strategic location on the web (pond), and wait for fish to take the bait.
Step2: Spread the word
Let as many people on the Internet know as you can. Use all possible channels to spread word about the wonderful freebie that you are offering.
Step 3: Create a Landing page
Create a simple landing page that may ask for the visitors name and address while making a promise to give access to the freebies once they have entered their mail ids and names. Do not make this page long, and keep the form above the fold of the website.
Step 4: Follow up
As soon as you get the mail IDs you were seeking, send a mail to their IDs with a link to the freebie. Write a small mail describing your purpose. You can also send a “thanks for downloading” mail once your visitor is done downloading the freebie.
This is a proven way to build huge mailing lists. You should replicate this step whenever you need to build mailing lists.
Tags: Beer, E Book, E Mail, Fish, Free Videos, Freebie, Hook, Mail Ids, Mail List, Mail Lists, Mail Master, Name And Address, names, Niche, Quality Freebies, Send Mail, Step 1, Strategic Location, Umpteen Times, Write Mail
09 Sep 09 SEO Simplified: What to Do to Rank in Google, Part – II
“Hey, how are you doing?”
All set to learn how Google wants your website to be in order to make it rank better? Without wasting any time, let’s get started. In this blog post, we will talk about Google’s take on content and design of your website.
Design and content guidelines
- Always remember to link all the pages within the website properly. Broken links are not looked upon with kindness. Each page of your website should be reachable from at least one static link. I recommend having an HTML site map for that.
- Google has an agenda. It wants to help visitors, and hence it has set a rule that says: a website should have a site map that will hold links to all the important pages on the website. If the numbers of links exceed 100 then consider breaking the site map into pages.
- Do not create just a keyword-rich site. It will not take you anywhere. Google and even yahoo and Bing want to add to the visitors’ experience; hence, you are required to create a well structured site that adds value to the user by providing relevant information. No duplicate content.
- Use keywords at appropriate places, so that users can reach your page upon searching the used keywords.
- Use text in links, names or important contents. If you have to use image then supply Alt tag because Google cannot read images.
- Make Title tag and Alt tag descriptive. They matter a lot for Google.
- Remove broken links and unnecessary codes from your HTML.
- Keep the parameter of dynamic pages short. Search engine crawlers find it hard to index dynamic contents. Hence, go for static contents, if you can.
- Do not clutter any page with too many links. Keep the page readable for human.
Follow these guidelines and your site will be in the good book of Google. In the next post, we will talk about technical guidelines.
Tags: Agenda, blog, Broken Links, Content Guidelines, Dynamic Contents, google, Google Images, Google Yahoo, Hey, Image, Keywords, Kindness, Lot, names, search engine, SEO, Site Map, Static Link, Title Tag, yahoo
02 Sep 09 SEO SIMPLIFIED: Do Not Allow Hotlinking
Yes. Do not allow hotlinking on your website.
Why?
Let’s tell you other names by which hotlinking goes, then perhaps you will know why. Hotlinking is also called direct linking, piggy-backing, offsite image grabs leeching, and bandwidth theft.
Got the idea?
All these terms stand for the attempt a webmaster makes to steal your bandwidth. Actually, what many webmasters do is this: he or she will use an image or any other object from your website in one or more article on his or her website just by adding a direct link to the image or object on your site or server, thus stealing your bandwidth.
How?
Well, let’s say, X has used a file called image.jpg in one of the articles on his website by providing a direct link to the file that is hosted on your server (http://www.yoursite.com/content/images/image.jpg). Now, when a visitor visits his website to read that article, his server sends a request to your server for image.jpg, whose URL is placed in that article, and thus the article on X’s website displays the image.
Suppose the size of image (image.jpg) is 20kb, so when one visitor read X’s article, you lose 20kb of bandwidth to X. If X gets just one visitor per month than there is nothing to worry, but what if he got 1000 daily visitors? You will lose 20,000kb (around 20mb) of bandwidth daily, and what if he has 100,000 visitors daily? You will lose 20,000,000kb (around 2gb) of bandwidth daily.
This is serious, isn’t it?
How to prevent Hotlinking?
Well, it is hard to prevent hotlinking to your resources, but you can try doing it by modifying .htaccess and writing mod-rewrite, if you are using Apache web server.
The .htaccess rule that you will set to prevent hotlinking will look like this:
RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www.)?yoursite.com/.*$ [NC]
RewriteRule .(pdf)$ – [F,NC]
Well, if you are thinking of hotlinking to others’ resources then wait for a day, tomorrow I will tell you why you should avoid hotlinking to other website.
Tags: 2gb, Apache Web Server, Bandwidth Theft, Content Images, Grabs, Htaccess, Http Referer, Image Image, Image Jpg, names, Others Resources, Rewriterule, SEO, Webmasters
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Important notice: Telephone support temporarily unavailable March 15, 2010Due to an internal maintenance on our telephonic system, the support and sales team will not be able to receive your calls. In the meantime you may raise a support ticket for any doubts / queries. Inconvenience caused is regretted. […]
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]