19 Sep 09 SEO Simplified: Using LSI keywords

Taking our discussion on LSI keywords further, we shall see how to use LSI keywords in this post. Before I do that, I must remind you that in the recent years, Google has adopted a favorable stance for LSI keywords; therefore, I will strongly recommend using LSI keywords to support your main keyword.

You can use your LSI keywords to build context for the main keyword that you are going to optimize your website for. You can use LSI keyword in the following ways:

You can sue LSI keywords randomly in your web page. This way you will be conveying Google that the page has actually been used to talk about the keyword it has been optimized for.
Use LSI keyword naturally. Do not force it. It will have a negative effect.
To build context for the main keyword, use LSI keywords as near to your main keyword as possible.

Types of LSI keywords

I think LSI keywords should be classified into two categories:

1. Type I LSI keywords
2. Type II LSI keywords

Type I LSI keywords will be those keywords that uses the same keyword with different modifiers in the main body or the ones which mean the same thing, whereas, type II LSI keywords will be those keywords that will keywords that compliments the main keyword.

Like if we have “spring bed” as main keyword then

Type I LSI keywords = soft spring bed, spring mattresses, mattresses, good quality bed, wonderful mattress, etc.

Type II LSI keywords = Pillow, soft pillow, Bed, Quilt, bed room etc.

As you can see Type II LSI keywords build the context more loosely but more naturally, whereas, Type I LSI keywords tightens the focus around the main keywords in question. It helps the marketer communicate the nature of content more forcefully.

How to find LSI keyword

There are two ways to find LSI keywords. One is to use your common sense and second is to use keywords tool to get type I LSI keyword. You can also use Google Wonder wheel, Quintura, or any visual search engine to search for both type I LSI keywords and type II LSI keywords.

I hope this categorization of LSI keywords will go down well with the SEO industry. What do you think? Is my classification worth the effort? Please send me a mail with your view on Bikram [at] biksy.com, or use the comment box.

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Tags: Bed Quilt, Bed Spring, Common Sense, Compliments, google, Keyw, Lsi, Marketer, Mattress, Modifiers, Pillow Bed, Quality Bed, Quintura, Soft Pillow, Spring Bed, Spring Mattresses, Two Ways, Visual Search Engine, Web Page, Wheel, Wonder Wheel

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12 Jun 09 SEO SIMPLIFIED: Writing Meta Tags

Instead of discussing about any new concept, in the last two articles, we focused our attention on some of the mistakes, which if not avoided will nullify all the hard work done in terms of search engine optimization. In this article, I will share some meta tags writing tips that will prove effective in getting a better ranking in the search engine result pages (SERPs).

As we discussed earlier, meta tags plays a very critical role in SEO, and the two meta tags that are very important are meta description tags and meta keyword tags. We will be focusing our attention on these two meta tags in this article.

Writing meta description tag

Meta description tag appears below the page title of each of the search result, and it has a significant impact on the click through rate of the displayed link. When writing meta description tags, please keep the following points in mind.

A meta description should be less than 160 characters.
It should be legible for the human reader.
No two pages should have the same meta description tag.
Texts in meta description tag should reinforce the keyword used in title tag or the main keyword of the web page. Try synonyms, plurals, or other versions of the same keyword. Try different combinations as well.
Use modifiers with the other variants of keywords to reinforce the theme of the web page.
A good meta description tag can differentiate your site from other sites on the same page.

Meta Keyword Tags

Due to its nature of being susceptible to spamming, and keyword stuffing, this meta tag has lost its former glory, yet it will not hurt to optimize your page with putting the right keywords in here.

This meta tag is used primarily for the web crawlers. Your reader has nothing to do with it.
Number of keywords should not be more than three.

Tags: Combinations, Critical Role, Former Glory, Meta Description Tag, Meta Description Tags, Meta Keyword, Meta Tag, Meta Tags, Modifiers, Plurals, Search Engine Optimization, Search Engine Result, Search Result, Significant Impact, Synonyms, Tag Texts, Title Tag, Variants, Web Crawlers, Writing Tips

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19 Sep 09 SEO Simplified: Using LSI keywords

Types of LSI keywords

How to find LSI keyword

12 Jun 09 SEO SIMPLIFIED: Writing Meta Tags

Writing meta description tag

Meta Keyword Tags

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