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08 Jan 10 3 Blogging Mistakes to Avoid in 2010

Six eventful days of 2010 have already passed, and now this realization of being in the new year has already taken hold of us. The frenzy of party is long over (well not for all), and most of us have returned back to our regular routine. Midst all these things, did you think about blogging mistakes to avoid in 2010? I did, and I am going to talk about 3 blogging mistakes I think we should avoid in 2010.

Mistakes 1: Adding up to the content clutter

Web is already full of me-too, me-too-toos, and me-too-too-toos. Most of us are just stealing the concept and rewriting it to make our blog post. The rewrites of other blog posts are nothing but bullshits that kills both the blogger’s time as well as reader’s time. It adds no value to anyone around, therefore, I have decided to stay away from adding to the content clutter and only write things that add value.

Mistake 2: Same old boring writing

Blogging is for human, by human, about human, and because we are human. We like fun. We like laughter. We hate boring data that has no relevance to our selves, and despite all these, we are still bombarded by irrelevant rattling. In 2010, we should strive to stay away from chocking our readers from constant data bombardment. This will deplete your reader base.

Mistake 3: not committing any blogging mistakes

This blogging mistake should have appeared at the top of the list. This year I am committed to making fool of myself, and sounding jackass. It has been enough of sitting on the sidewalk just to protect myself from committing any mistake. In 2010, I am going to commit a lot of blogging mistakes, and will grow from one mistake to another. I am not going to avoid committing new blogging mistakes, but yes, I will not repeat old ones.

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26 Nov 09 SEO Tips – Optimize Your E-Commerce Website – IV

In the first part of SEO for e-commerce website, I talked about how to use keywords in your e-commerce website, in the second part, I dealt about the nuances of writing proper tags, and the third part talked about how to avoid duplicate content. This is the fourth part of the series, and in this part, I will talk about internal linking. I hope, you are applying these practical tips in your e-commerce website, if you are not then today is the day to start doing it.

Contextual linking

Navigation links do not tell any story to sooth the search engine crawlers’ pain caused by constantly crawling through the pages. It just says: here is page A and here is page B and road to both places goes from here. How can you expect to derive any value from this? You need to inject links to different pages in your website within the content to get link juice. This will build contextual link which will tell the search engine crawlers a story they will love.

Link in product description

Interlinking two products by placing links within the product descriptions of the product is a nice little way to make all the pages visible to search bots and it provides an opportunity to squeeze juices out of long tail keywords.

Avoid using “View” or “More” words as anchor text

This is most common mistake committed by most of the e-commerce websites. Many webmasters put a brief description on the product category page about various products and use “View”, “more”, “click here to read more”, etc., beneath every brief description to direct the users to the product pages.

Avoid using such generic terms, instead, use a proper keyword (or even a long tail keyword) to link every product pages with the product category page. This will inform your prospects as well as search bots about the content on the next page. This strategy will help you a lot in improving your website ranking.

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24 Nov 09 SEO Tips – Optimize Your E-Commerce Website – III

In this part of e-commerce website optimization tips, we will see how much content is valuable and what mistakes does many e-commerce website when it comes to creating content for their website. This is the third post of the series, and I will help you tackle the problem of duplicate content that is hindering your upward movement in search engine listing.

Content

Writing content for your e-commerce website is the trickiest of all. Many people err here, which jeopardize their effort to optimize their e-commerce website for major search engines. Let’s see what we need to do to avoid this mistake.

Product description

This is the most potent area where search engines bury the red flag of duplicate content deep in the ground.

Most e-commerce websites commit the crime (note I have used the word crime not mistake or blunder) of lifting the product description directly from the manufacturer’s website. They select the product description of the product they are promoting, and copy it from manufacturer’s website and paste it in their CMS thinking they have done hell of a labor.

This is a huge mistake. Do not just copy product description, write your own. Duplicate content is not good.

User generate product review

Encourage your customers to write review about the product they have purchased. Ask them to write honest reviews about their purchase. This is good way to get original content for your e-commerce website.

iFrame and duplicate content

There are times when we cannot do without copying and pasting content from manufacturer’s site into your website like copying the product specification.

This is a big problem. If you copy specification from manufacturer’s website then essentially you are creating duplicate content, but if you do not copy them then how would you write specifications? You cannot possibly reword it for all the products.

How to do it?

It is here that iframe comes into play. If you have to use duplicate content then use it inside an iframe. This way you will avoid penalty. And keep the iframe borderless. This way your visitors will not come to know that the content they are viewing is not there. You can use iframe to solve any duplicate content problem in your website when you have to use same content on many pages.

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