22 Nov 09 SEO Tips – Optimize Your E-Commerce Website – II

This is the second post of the mini-series that talks about how to optimize your e-commerce website, and in this part, I will talk about title tag, meta keyword tag, and meta description tag.

Title tag

A unique title tag for each of the product pages is very essential. Use non-repetitive keyword in the title. Sounds simple, isn’t it?

Well, it does, and actually it is quite simple, if you have just 3-4 products to promote, but writing unique title tags start becoming more and more complicated when you have 100 or 200 or more products to sell. And even more complicated if you have to sell 20-40 products with different specification of same make; such as 1, 2, 4, 8, and 16 GB pen drive of XYZ brand.

Now how will you write title tag for each individual pages? Should you include the brand name? I will suggest not using the brand name as you may run the risk of duplication.

Meta keyword tags

Do not use the same set of meta keyword tags for all pages. Be more specific, and as suggested previous post, add commercial keywords in this place. Keyword tags should be taken from the keywords you entered in the database while entering the product details, as suggested in previous post.

Meta Description tags

The meta description tag on the product page of an e-commerce website may contain the brand name. Your meta description tag should work as a short, sweet and succinct sales letter that will ascertain that only those visitors are coming to you who has intention to make a purchase.

Tags: Brand Name, E Commerce Website, Intention, Meta Description Tag, Meta Keyword Tag, Meta Keyword Tags, Meta Tag, Mini Series, Name Tag, Pen Drive, Place Keyword, Product Details, Risk, SEO, Tag Title, Title Tag, Title Tags

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21 Nov 09 SEO Tips – Optimize Your E-Commerce Website

“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”

This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.

We will start our discussion with learning about keywords in the context of e-commerce website.

Tip 1: Find Commercial keywords

Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.

Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.

Tip 2: Keywords column in database

While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.

Tips 3: Singular and plural keywords

If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.

Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.

Tips 4: Do not Stuff your keywords in navigation

Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.

Tags: Amazon, Brand Name, Code Isbn, E Commerce Site, E Commerce Website, ebay, google, Intention, Keyword Research, Meta Description Tag, Meta Keyword Tag, Mini Series, Page Titles, Quite Some Time, Search Engines Tips, Seo Optimization, Singular, Web Pages, Website Tip, What The Heck

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11 Oct 09 Monetizing Blogs: Understanding Online Advertising

There are many ways in which a blog or a website can monetize its traffic. Some of them are quite common and easy to do, while others are time consuming and more complex. When I say easy to do then I do not mean that you will not require to do anything and money will flow. I am sorry to break your heart and hope, but this simply is not possible. All I meant with “easy to do” is that enrolling in such networks is easy and making money takes less effort than it will in the complex mechanism like selling merchandise, e-books, courses, consultations, etc.

Advertisement is one of the easiest sources of website monetization tools for online publishers. It is arguably the biggest source of revenue generation for an online publisher. If a properly targeted advertisement is placed above the fold then the blog or website owner can even expect to earn living from his online property, provided his website or blog has enough traffic.

In the following posts, I will cover in detail the different types of online advertising networks available for the publishers. The categorization of ad networks in the following posts will be on the basis of visitors’ interaction with the ads, not on the basis of ad formats like banners, text links etc. I will not concern myself with the format of ads, but with the kind of interaction or response the ads want from our visitors. Before I sign off for the day, I should give you the classification of online advertisements on the basis of required response from customers.

Types of ad networks

The entire gamut of online advertisements can be classified into three categories, which are:

CPA (cost per action)
CPC (Cost per click)
CPM (Cost per thousand)

For now, keep this in mind and in the next post, I will tell you what CPA is and the post following that will discuss CPC and the final post in this mini-series will tell you about CPM. I will also give you names of the major players in each category.