28 Feb 10 Google Number 1 in terms of Reach and Facebook in terms of Customer Engagement

In a study conducted by the Nielsen Company of the Internet activities of the United States users it was found that Google still is number one site in terms of unique visitors, whereas, Facebook is number one in terms of time spent by the US users on the website.

In January, 16.5 million unique visitors used Google sites and spent 2:05:19 hours each on the website making it number one in terms of reach. At number two was Microsoft sites where 143.9 million visitors spent 1:57:58 hours each. In terms of unique visitors, Facebook stood on number four with 116.3 million visitors, even behind Yahoo that occupied number 3 slot with 138.9 million unique visitors.

But in terms of customer engagement (time spent by users), Facebook surpassed everyone including Google. On an average, a Facebook user spent 7:01:41 hours each on the website. At number two was Yahoo where users spent 2:28:33 hours each. Number three slot belonged to Google where users spent 2:05:19 hours each. (See image for complete detail).

Tags: 5 Million, Facebook, google, Internet Activities, Microsoft, Million Unique Visitors, Nielsen Company, Number 1, Number 3, United States, yahoo