17 Jul 09 SEO SIMPLIFIED: SEO Myth Buster – II
The post titled, SEO SIMPLIFIED: SEO Myth-Buster, turned me not just into an SEO myth buster, but, it made me an SEO myth hunter too. In this article, we will be continuing our myth busting journey from where we left in the last article. This will be a concluding article on the most common SEO myths, so let’s begin debunking some more myths.
Myth 6: My Website is too big to be optimized my me
Last night, I woke up with a dream to make a castle tomorrow for myself, my would-be wife and my family. The very next day, I went out, collected the material needed and built the beautiful mansion. Amazing, isn’t it? Well, not exactly. Did you believe the story? The point is not whether I can afford to build a mansion or not, the point is whether I can build it in a day or not. I cannot, even if I have all the money and resources of this world. Rome wasn’t build in a day, and nor will your website.
Start with optimizing the most important page of your website, and then follow the path led during the brainstorming (planning) for the website. Start doing this, as early as you can, and always keep in mind that each and every page of your website is a doorway through which your visitor can enter your house (website) or leave it. Hence, make the doorway as inviting as you possibly can make, and keep your home as pleasing to stay as humanly possible.
Myth 7: Meta tags are elixir.
Once upon a time, meta tags were very important, they were jewel of SEO crown, but that time is long gone. Blame it on spam, meta tags are losing their importance in search engine optimization process. I am not saying that meta tags are not important at all. All I am saying is, meta tags are no more “the thing”. Meta tags are still an important part of SEO but not the most important thing.
Myth 8: Black Hat SEO will pay my bills
People believe using doorway page (for Google), keyword stuffing, cloaked content, hidden texts, etc. are the best way to get search engine ranking spikes. Forget about its being “the best way”, let me break the bad news, this is not even a way to go. Black Hat SEO never pays!
Myth 9: I am superstar, I do not need SEO
Well, if you are a superstar then definitely you do not need to optimize your site, but first let me know, you are a superstar in what capacity?
If you think you became a star on the Internet and you do not need SEO anymore because you are already featuring on the first page of Google, Yahoo and MSN SERPs then let me remind you of the God’s word, “Organic”. The listing that you got is organic in nature, and as soon as you stop working on keeping it that way, your website will slip down the drain, and some unknown kid on the block will flash his crown.
Myth 10: I can make my place felt in any SERP just in days
You cannot do that, even if you are a real superstar. Search Engine Optimization might sound cool (you bet it is) and fun to do exercise, but believe me it is not no-sweat job. You will have to burn the metaphorical mid-night oil to make the search engines work for you. The amount of time it will take to reach on the cover page (the first page) of SERP depends upon the nature, competition and search volume of the keywords your site is optimized for, and the effort you put in to bring it forward.
Tags: Black Hat, Debunking, Doorway Page, Elixir, google, Jewel, Journey, Meta Tags, Money, Myth Buster, Myths, Rome, Search Engine Optimization, SEO, Spikes, Texts
11 Jul 09 SEO SIMPLIFIED: Optimizing the Page Title
Think about it: how many times have you found yourself drawn by the clever use of a headline (or page title) towards an otherwise boring article or blog-post? A headline (or a page title in terms of SEO) plays an important role in building the visitors as well as the search engine bots’ interest in the given article. A page title plays a very pivotal role in search engine optimization process. In this article, I will be sharing some tips on how to optimize page title for a better ranking and maximum click-throughs.
- The first 60-70 characters of your headlines are only visible in Google’s search result. Hence, If your title goes past the 70 character limit, the search engine in question will cut the title on 69th character. I have two things to say in this regard: (1) do not make your page title more than 70 characters long, and (2) if you do so, keep the important words towards the beginning of the page title.
- In the course of following the first suggestion, do not end up stuffing your page title with useless keywords (just because they are important for your website), but instead, try using some modifier with any one keyword to succinctly tell the story. After all, the end user of the article is your colleague, not the search engine spider.
- Explore your creative side and use the page title as a window of opportunity to maximize click-through traffic.
- A good page title should aim to evoke an emotional response.
- Use variety. Do not make every page title of your website look all the same. This will not only pull more visitors for you, but this will also help you gauge what works and what doesn’t.
- The words used in page title should be different from the words you use in meta description tag. (To read more, click on SEO SIMPLIFIED: Writing Meta Tags.)
I hope the tips suggested above will help in getting more traffic to your website. I am done with what I had to say on this topic. Can you help me in finding more ways to optimize a page title? Write your views and suggestions in the comment box. Looking forward to see it!
Tags: Aim, Character Limit, Click Throughs, Colleague, Creative Side, Emotional Response, google, Headlines, Important Words, Meta Description Tag, Meta Tags, Pivotal Role, Regard, Search Engine Bots, Search Engine Optimization, Search Engine Spider, Search Result, Suggestion, traffic, Window Of Opportunity
12 Jun 09 SEO SIMPLIFIED: Writing Meta Tags
Instead of discussing about any new concept, in the last two articles, we focused our attention on some of the mistakes, which if not avoided will nullify all the hard work done in terms of search engine optimization. In this article, I will share some meta tags writing tips that will prove effective in getting a better ranking in the search engine result pages (SERPs).
As we discussed earlier, meta tags plays a very critical role in SEO, and the two meta tags that are very important are meta description tags and meta keyword tags. We will be focusing our attention on these two meta tags in this article.
Writing meta description tag
Meta description tag appears below the page title of each of the search result, and it has a significant impact on the click through rate of the displayed link. When writing meta description tags, please keep the following points in mind.
- A meta description should be less than 160 characters.
- It should be legible for the human reader.
- No two pages should have the same meta description tag.
- Texts in meta description tag should reinforce the keyword used in title tag or the main keyword of the web page. Try synonyms, plurals, or other versions of the same keyword. Try different combinations as well.
- Use modifiers with the other variants of keywords to reinforce the theme of the web page.
- A good meta description tag can differentiate your site from other sites on the same page.
Meta Keyword Tags
Due to its nature of being susceptible to spamming, and keyword stuffing, this meta tag has lost its former glory, yet it will not hurt to optimize your page with putting the right keywords in here.
- This meta tag is used primarily for the web crawlers. Your reader has nothing to do with it.
- Number of keywords should not be more than three.
Tags: Combinations, Critical Role, Former Glory, Meta Description Tag, Meta Description Tags, Meta Keyword, Meta Tag, Meta Tags, Modifiers, Plurals, Search Engine Optimization, Search Engine Result, Search Result, Significant Impact, Synonyms, Tag Texts, Title Tag, Variants, Web Crawlers, Writing Tips
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
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- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
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- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]