22 Nov 09 SEO Tips – Optimize Your E-Commerce Website – II

This is the second post of the mini-series that talks about how to optimize your e-commerce website, and in this part, I will talk about title tag, meta keyword tag, and meta description tag.

Title tag

A unique title tag for each of the product pages is very essential. Use non-repetitive keyword in the title. Sounds simple, isn’t it?

Well, it does, and actually it is quite simple, if you have just 3-4 products to promote, but writing unique title tags start becoming more and more complicated when you have 100 or 200 or more products to sell. And even more complicated if you have to sell 20-40 products with different specification of same make; such as 1, 2, 4, 8, and 16 GB pen drive of XYZ brand.

Now how will you write title tag for each individual pages? Should you include the brand name? I will suggest not using the brand name as you may run the risk of duplication.

Meta keyword tags

Do not use the same set of meta keyword tags for all pages. Be more specific, and as suggested previous post, add commercial keywords in this place. Keyword tags should be taken from the keywords you entered in the database while entering the product details, as suggested in previous post.

Meta Description tags

The meta description tag on the product page of an e-commerce website may contain the brand name. Your meta description tag should work as a short, sweet and succinct sales letter that will ascertain that only those visitors are coming to you who has intention to make a purchase.

Tags: Brand Name, E Commerce Website, Intention, Meta Description Tag, Meta Keyword Tag, Meta Keyword Tags, Meta Tag, Mini Series, Name Tag, Pen Drive, Place Keyword, Product Details, Risk, SEO, Tag Title, Title Tag, Title Tags

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12 Jun 09 SEO SIMPLIFIED: Writing Meta Tags

Instead of discussing about any new concept, in the last two articles, we focused our attention on some of the mistakes, which if not avoided will nullify all the hard work done in terms of search engine optimization. In this article, I will share some meta tags writing tips that will prove effective in getting a better ranking in the search engine result pages (SERPs).

As we discussed earlier, meta tags plays a very critical role in SEO, and the two meta tags that are very important are meta description tags and meta keyword tags. We will be focusing our attention on these two meta tags in this article.

Writing meta description tag

Meta description tag appears below the page title of each of the search result, and it has a significant impact on the click through rate of the displayed link. When writing meta description tags, please keep the following points in mind.

A meta description should be less than 160 characters.
It should be legible for the human reader.
No two pages should have the same meta description tag.
Texts in meta description tag should reinforce the keyword used in title tag or the main keyword of the web page. Try synonyms, plurals, or other versions of the same keyword. Try different combinations as well.
Use modifiers with the other variants of keywords to reinforce the theme of the web page.
A good meta description tag can differentiate your site from other sites on the same page.

Meta Keyword Tags

Due to its nature of being susceptible to spamming, and keyword stuffing, this meta tag has lost its former glory, yet it will not hurt to optimize your page with putting the right keywords in here.