23 Apr 09 SEO SIMPLIFIED – Cool Google Tool

I believe you must be excited by the keyword research tools we discussed in the previous article of the series. You must have noticed my love for Google AdWord Keyword Tool in that article. In this article will talk in detail about how you can use Google AdWord Keyword Tool to your liking, and how other tools like Google Trend, Google Suggest, and Google AdWord Traffic estimator will assist you in doing your job effectively. Google is important, rather very important, as it has arguably become synonymous with the Internet search. Hence, in the course of this article, we will start from Google Suggest and will end our journey at Google Analytics, passing through Google Trend, Google AdWord Keyword and Google AdWord Traffic.

In the last article, we discussed about the art part of the keyword research. If you find yourself stuck, and could not find a list of tentative word for your site, you do not need to worry, Google is here to assist you with its Google Suggest tool. This tool is a good starting point to gather a list of words and phrases related to the keyword entered in the search box. if you type, “marketing books” in the search box of Google.com, a list will drop down with the phrases like, “marketing books online,” “marketing books free,” and “marketing books review” etc. with the number of pages (results) written in green on the extreme left of the drop-down list corresponding to each suggested key phrases. This tool can be helpful in building a primary list of keywords, and it will also help you in finding the combinations that goes with your tentative keyword.

Once the basic list of keywords is ready, you can use Google Trend to check the popularity of any of the keywords from the list. The popularity of a search term is expressed in terms of the proportion of the total searches. Google Trend will also provide you a list of most searched term, and this list is maintained since 2004. Different lists of “most searched” terms are also created for different regions. This tool also let you compare the popularity of one list of search terms with another list of search term. You can also ascertain the nature of the search terms and how and where it is used.

Once the list has been filtered out through Google Trend, you can check the keywords and key phrases from the list in Google AdWord Keyword tool for average traffic details. We have discussed much about this tool in the last article, so I will leave this here only.

Once the keywords has been selected, it is time to check how many clicks an ad related to the chosen keyword will get each day. Google AdWord Traffic Estimator comes handy in this phase. As the name suggest, this will give you an approx estimation of total daily traffic for the chosen keywords, and it will also help you know the approximate daily expenditure on that keyword, if you want to do an AdWord Campaign.

The last tool that we are going to discuss in brief here is Google Analytics. This tool comes handy in analyzing the performance of your website, and to give you the statistics based on many different parameters. This tool is a must for every webmaster to analyze its traffic. In addition to the above written tool, you can also use Google Webmaster tool to make your website Google friendly. This tool is worth exploring as this gives you a complete understanding of how your websites are doing in Google’s search.

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Tags: Analytics, Combinations, Drop Down List, Extreme Left, Good Starting Point, google, Internet Search, Journey, Keyword Research Tools, Keyword Tool, Liking, Love, Marketing Books, Most Searched Terms, Phrases, Popularity, Proportion, Search Box, Search Google, Search Term

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17 Apr 09 SEO SIMPLIFIED: Keyword Research Part – II

In the last three articles on keywords, we have talked about every aspect of keywords and key phrases, about its nature, its length and its uses. As the background is now prepared, we should take our discussion on keywords forward, and finish this four-article long discussion with keyword research, and the art and science of finding keywords suitable for your website.

Before going to the science part of the keyword research, let’s first talk about the art part. As discussed in the last article, competition and volume of searches per day are two major criteria on which the keywords related decisions should be based. But how to find which keyword will be related to which field? Well, the answer my friend is common sense, and common knowledge.

We get common knowledge from the everyday experiences that we have. If you are not some alien visiting earth for the first time then you will not enter physics or anything other than terms related to marketing, if you are looking for websites that deals with marketing books, and other marketing related resources. We start by entering one generic keyword related to the field in which we are planning to build our business. For continuity sake, let’s take “Marketing books” as the keyword around which we want to make a website. But before going further with the search, we should talk about the science part, about the tools that we need to use in order to conduct the keyword research. There are many tools, paid as well as free, available on the Internet that will assist you in finding the right keyword for your website. In this article, I will give you a brief list of five good free keyword research tools. The five free keyword tools that will come handy in your research are:

Google Adword Keyword’s tool
SEO Book Keyword Suggestion Tool
KeywordTracker Keywords (Free Version available)
VRE (Virtual Real Estate) Tool bar (Gives Overture output. Overture is Yahoo’s property)
Keyword Discovery (Free Version available)

My personal favourite among all is Google Adword Keyword tool. For this article, we will use Google Adword keyword tool to help us find keywords related to “Marketing books.”

If we enter “Marketing books” in the designated area of Google Adword keyword tool then we will get a list of keywords like “marketing books,” “marketing management book,” “marketing book,” “internet marketing book,” “marketing textbook,”, “marketing ebooks,” etc.

As you can see all the keywords and related suggestions in the result are relevant to the “marketing books” niche. Now, the second step in the process of finalizing keywords is to find out which keyword is better for us. To attain this goal, let’s choose one keyword and see what result Google search is producing for that keyword. I chose “marketing ebooks” for the purpose, and upon search in phrase match mode, Google produces 222,000 results. Hence, the keyword has qualified the competition benchmark test. Now, it’s time to see how it fares on the number of daily searches test. The keyword “marketing ebooks” with the Google Adwrod Keyword tool returns 2900 as a result against average search volume of last 12 months, whereas it says 4400 people searched for the keyword “marketing ebooks” in the month of March. This is confusing, isn’t it? To get a better idea about the search volume, you can also study the search volume trends. This feature can be activated from the drop-down menu beneath the label “Choose columns to display.” Once you are confident with the tool, you can also start digging deeper to get more precise results.

As found, the keyword “marketing ebooks” has around 100 searches per day, and the competition for this niche is also just 222,000. Hence, this keyword qualifies for the future website. We should choose not more than 3 keywords for your website. There are more to keywords, like keyword placing, keyword ranking, etc., and we also need to know the proper way in which the selected keywords or key phrases can be used within the content.

Tags: Art And Science, Common Knowledge, Common Sense, Continuity, Decisions, Discovery, Everyday Experiences, Free Keyword Research, Free Version, google, Keyword Research Tools, Keyword Suggestion Tool, Marketing Books, Phrases, Physics, Related Resources, Sake, Tool Bar, Virtual Real Estate, Visiting Earth

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14 Apr 09 SEO SIMPLIFIED: Keyword Research Part – I

In the last two articles of this series, we talked about what keyword is, how it is used, and how to narrow down your search for the right keyword for your website. This article will take the discussion on keywords forward, and we will discuss how to find the right keywords or key phrases for your web site, before discussing the tools we should use for researching keywords.

Finding a keyword of just one word would be ideal for any website but this is almost never possible, no niche keyword can be of one word. Let’s understand it with the example we discussed in previous article. Suppose we decide to use one word, say “books”, as a keyword for our future website. Now the question arises, is it a right keyword or can we consider it to be a keyword per se? The answer will be no for the first question and yes to the second question.

“Books” is a keyword because people do search this term when looking for information, but this keyword is too generic and optimizing a website for this keyword will fetch no result, hence it cannot be considered a right keyword for any website. To make our website more focused and more useful for the visitors, we need to narrow down our field, as “books” is a generic keyword that describes any and every book. We can narrow down our keyword by adding a modifier to the word “books,” let’s say we add a modifier “marketing” to our existing generic keyword “books.” Now we have a more focused keyword, “marking books.” “Marketing books” is indeed a good keyword and it will fetch many visitors to the website, but let’s try and add one more modifier to this keyword in order to make this keyword more attractive for the visitors, and the modifier we should add is “best.” The new keyword “best marketing books” will be more attractive, and it will fetch many more visitors than a simple keyword, “marketing books” can.

One thing worth reminding here is, we should not go on adding modifier after modifier to our base keyword; it will become useless and the length will become unrealistically long. Generally speaking, we should keep the length of our keywords to maximum three words. There will be time when having a 4-word keyword or key phrase will be better than having 3-word keyword, for example, “Top 10 marketing books”, but always keep the use of 4-or-more-word keywords to the minimum. Do not use too many of them.

There are two more critical criteria on which you should base your decision regarding keywords on; one is the number of searches done by the user per day or per month in “phrase match” mode for the keyword, and another is the competition for the keywords, i.e., the number of pages Google or any other search engine produces for the keyword. The keyword that has in excess of 100 searches per day and less than 600,000 or 500,000 result pages in Google (depending upon the nature of your keyword) can be a good niche keyword.

In order to give you time to think over keywords, I have decided to stop this article here only. In the next article we will discuss about the applications that come handy in conducting a keyword research. We will also discuss about the art and science of keyword research in the next article that will conclude the topic.

Tags: Best Marketing, Books Marketing, Fetch, Keyword Marketing, Keyword Research, Keywords, Marketing Books, New Books, Niche, People, Phrases, Question Books, SEO, Word Books

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14 Apr 09 SEO SIMPLIFIED: Keyword Research Part – I

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