24 Nov 09 SEO Tips – Optimize Your E-Commerce Website – III
In this part of e-commerce website optimization tips, we will see how much content is valuable and what mistakes does many e-commerce website when it comes to creating content for their website. This is the third post of the series, and I will help you tackle the problem of duplicate content that is hindering your upward movement in search engine listing.
Content
Writing content for your e-commerce website is the trickiest of all. Many people err here, which jeopardize their effort to optimize their e-commerce website for major search engines. Let’s see what we need to do to avoid this mistake.
Product description
This is the most potent area where search engines bury the red flag of duplicate content deep in the ground.
Most e-commerce websites commit the crime (note I have used the word crime not mistake or blunder) of lifting the product description directly from the manufacturer’s website. They select the product description of the product they are promoting, and copy it from manufacturer’s website and paste it in their CMS thinking they have done hell of a labor.
This is a huge mistake. Do not just copy product description, write your own. Duplicate content is not good.
User generate product review
Encourage your customers to write review about the product they have purchased. Ask them to write honest reviews about their purchase. This is good way to get original content for your e-commerce website.
iFrame and duplicate content
There are times when we cannot do without copying and pasting content from manufacturer’s site into your website like copying the product specification.
This is a big problem. If you copy specification from manufacturer’s website then essentially you are creating duplicate content, but if you do not copy them then how would you write specifications? You cannot possibly reword it for all the products.
How to do it?
It is here that iframe comes into play. If you have to use duplicate content then use it inside an iframe. This way you will avoid penalty. And keep the iframe borderless. This way your visitors will not come to know that the content they are viewing is not there. You can use iframe to solve any duplicate content problem in your website when you have to use same content on many pages.
Tags: Blunder, Cms, E Commerce Website, Hell, Honest Reviews, Iframe, Major Search Engines, Mistake, Optimization Tips, Product Description, Red Flag, Search Engine Listing, SEO, Upward Movement, Website Optimization, Website Search
04 Oct 09 SEO Simplified: Writing Titles
Page title and titles of blog post play a crucial role in search engine optimization process. Generally, when write a blog we tend to use the same title for the blog post title and the page title, which in my view is a good practice. This makes a title even more important; therefore, it is imperative for us to know the right way to write a page title. Let’s see how we can write a search engine optimized page title.
Length of the title
Google displays just 67 characters including spaces for a title in its result pages, and yahoo and MSN displays the first 70 including spaces characters of a title. Hence, we need to keep our title length below 67 characters including spaces so that our titles are optimized for all three search engines.
Do not use stop words
Stop words are those words that thwart the flow of a title. Never use any stop words in your titles. Question mark (?), colon (:), and any other special characters are considered stop words for SEO. Avoid using them; if you have to use one then limit your use to hyphen or dash (-).
Keyword first
As the length of the title has been limited by major search engines, it is important for us to use our important keywords as early as possible in the title. If you do not do that then you always run a risk of keywords being missed out by search engines. Ideally, the first word of a title should be the main keyword of the article.
Duplicate titles
Duplicity is never regarded in high esteem by any one nor even by search engines. Do not use the title that has already been used by someone somewhere in the world. Do not write duplicate titles. After writing a title for your blog posts, make sure to check it in all major search engines to ensure that none of the indexed articles have used the title you are going to use. Use the quotation marks around your titles when searching for it in search engines to get the exact match.
Tags: blog, Colon, Duplicity, First Word, google, Hyphen, Major Search Engines, Match, Msn Displays, Question Mark, Quotation Marks, Risk, Search Engine Optimization, SEO, yahoo
04 Oct 09 SEO Simplified: Writing Titles
Page title and titles of a blog post plays a crucial role in search engine optimization. Generally, when writing a blog, we tend to use the same title as blog post title and page title, which in my view is a good practice. This makes a title even more important; therefore, it is imperative for us to know the right way to write a page title. Let’s see how we can write a search engine optimized page title.
Length of the title
Google displays just 67 characters including spaces for a title in its result pages, and yahoo and MSN displays just the first 70 spaces characters of a title. Hence, we need to keep our title length below 67 characters spaces so that our titles are optimized for all three search engines.
Do not use stop words
Stop words are those words that thwart the flow of a title. Never use any stop words in your titles. Question mark (?), colon (:), and any other special characters are considered stop words for SEO. Avoid using them; if you have to use one use hyphen or dash (-).
Keyword first
As the length of the title has been limited by major search engines, it is important for us to use keyword as early as you can in the title. If you do not do that then you always run a risk of keywords being missed out by search engines.
Duplicate titles
Duplicity is never regarded in high esteem by any one, not even search engines. Do not use the title that has already been written by someone somewhere in the world. Do not write duplicate titles. After writing a title for your blog posts, make sure to check it in all major search engines to ensure that none of the indexed articles have used the title you are going to use.
Use the quotation marks around your titles when searching for it to get the exact match.
Tags: blog, Colon, Duplicity, google, Hyphen, Major Search Engines, Match, Msn Displays, Question Mark, Quotation Marks, Risk, Search Engine Optimization, SEO, yahoo
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Important notice: Telephone support temporarily unavailable March 15, 2010Due to an internal maintenance on our telephonic system, the support and sales team will not be able to receive your calls. In the meantime you may raise a support ticket for any doubts / queries. Inconvenience caused is regretted. […]
- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]