13 Nov 09 How Idiot Joe Built a Huge List of Opt-in E-mails – II
In the previous post, we saw the 5 basic strategies Idiot Joe employed to build his gigantic list of opt-in e-mail. We will see some more strategies that Idiot Joe used to get where he is right now. As said, Idiot Joe is an utter idiot, who knows very little about online marketing and related stuffs. But he still managed to build his mammoth list of e-mail subscribers. I am sharing with you the strategies he used to build his list.
- Idiot Joe instinctively knew that networking matters a great deal in online success. Hence, he built a network of power online marketer, and cross promoted each other’s products.
- Idiot Joe took a clever decision of putting his URL, and a “Call to action” line at the back of his business cards, and at the bottom of his letterhead. He knew that if he can tap people in the offline world then he will succeed in tapping them in online world as well. Many people who got Idiot Joe’s business card went online to subscribe to his news letter.
- Idiot Joe also enlisted his friends and family, and requested them to talk about his e-mail newsletter with anyone they knew. This activity fetched a lot of e-mail addresses for his opt-in list.
- Idiot Joe instinctively understood the power of promotions in pulling e-mail addresses for his list. He used it successfully to get visitors give away their e-mails to Idiot Joe.
Idiot Joe used his common sense to build his list of opt-in e-mails. He may not be aware of the marketing tricks, but he was quite aware of how human being things and work. This knowledge worked in his favor and gave him a huge list of e-mails. Idiot Joe, after all, was never an idiot.
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12 Nov 09 How Idiot Joe Built a Huge List of Opt-in E-mails – I
Joe is an idiot. He knows pretty much nothing about e-mail subscriber list building strategies; nevertheless, he succeeded in pulling visitors after visitors to sigh-up to his e-mail newsletter. As said, Joe knew nothing except for the fact that a big list of opt-in e-mails is required, if he wants to succeed in online world. He understood this and employed the following strategies to encourage viewer to sign-up.
E-mail subscriber list building strategies
- Idiot Joe put a “subscribe here” link and e-mail box above-the-fold on each page of his website. He made it known to his visitors that he requires their e-mail IDs to send them lucrative offers.
- Idiot Joe promised his visitors that if they sign-up, he will give them a wonderful free gift. He offered a free report, but you can offer anything from e-books to discount coupons to free reports to free e-mail courses, or anything that your visitors think is useful for them.
- Idiot Joe told his visitors that he has no intention to sell their e-mail IDs or SPAM them with useless mails and promotion offers. He categorically wrote this on the prominent places in his website. He also wrote this below the e-mail box using flashing colors to inform his visitors of his genuine intention.
- Idiot Joe also included a “Tell a Friend” link in all his e-mails that he sent out. He has included this link at critical positions. He just asked for it, and many of his subscribers forwarded him mails to their friends, which resulted in more e-mail subscription.
- Idiot Joe also put a “Call to action” line asking people to sign-up for exciting newsletter at the bottom of all the mails that he sent out.
He made this a habit and thing changed for Idiot Joe. Visitors started pouring in. You can also employ these strategies to build your own mammoth list of opt-in e-mails. In the next installment of this series, I will discuss more about what Idiot Joe did to build his huge list of e-mail subscribers.
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