15 Aug 10 US Advertisers to Spend $ 1.7 Billion on Facebook Like Ads
The United States is going to invest 1.7 billion dollars from its online advertising budget on social networking ads (on ads shown on Facebook and other social networking sites) in 2010. This sum may look like a lot, but it constitutes only 6.7% of the total US online ad spending.
This was found in a study conducted by eMarketer. The study revealed that half of this money will go to Facebook, whereas, MySpace will continue losing its grip on the market. Twitter, which has launched its advertising platform this year only, is also expected to get a fair share of this revenue.
The estimated ad spending in 2010 is 20% increase on the social media ad spending in 2009, and this is expected to grow more in 2011, where it will touch the mark of $2 billion. (See image for detail).
Tags: Advertisers, Advertising Budget, Billion Dollars, Facebook, Fair Share, Image, Invest, Lot, Money, Online Ads, Online Advertising, Social Networking Sites, Twitter, United States
26 Jun 10 3 Things that Affect Your Conversion Rate
We all do a lot many things to pull people to our blogs, websites, and online stores in a hope that some of them will act and buy the product you are selling, or click the links on your website or fill the form you want them to fill. But, it often happens that people come, browse and go without taking any action whatsoever, other than clicking the close button or typing another URL. This is a cause of worry for all webmasters who face this every day.
There are many things that you can do to improve the conversion rate – that ranges from big changes to small tweaking. In this article, I will tell you about 3 such things. The things I am going to discuss may look like simple tweaking, but they have immense effect on the conversion rate of your website. I will suggest to not mess up with the following principles, should you want visitors to take desirable action.
3 conversation rate maximizing principles
Remove the fine prints
Do not keep prices, taxes, fines, interests, etc., hidden by a link. Tell your users how much will he be charged and for what. Do not bury the details in a link. You should be transparent in your dealings —particularly financial dealings — and tell your visitors upfront what he will be paying to use your services.
Send reports
Send periodic reports to everyone whom you bill monthly. Tell them what you are billing them for in each of your mail. If they are paying you then they deserve a monthly statement as well. I am not asking you to send a printed statement or bill every month. An email will do the trick.
If sending mails out to people is going to make them stop paying you then rethink about your product and redesign it.
Make it easy to quit
Do not just make it easy to quit, but tell your buyers as well. They should know that they will not be trapped in the system forever if they subscribe once. Tell them you do not have any intention to have unsatisfied customer.
If you can manage these three things well then you will see a sharp rise in the number of people taking the action you want them to take.
Tags: 3 Things, Conversation Rate, Conversion Rate, email, Financial Dealings, Fine Prints, Immense Effect, Intention, Lot, Mail, Many Things, People, Transparent, Tweaking, Worry
27 Jan 10 Blog with a Friendly Face – Part 1
It does not matter what Shake-spear or William Shakespeare has to say about name; a rose with any other name would not have sounded so sweet because names create perception, and believe it or not, so does face. I am talking about your blog’s name and face. Your blog needs to appear friendly to the visitors in order to succeed.
Does it sound scary?
Well, it shouldn’t. It may sound a lot of work, but it isn’t, at least not in one go; it is a process. My goal with this series is to help your blog get a friendliest of faces for you blog that will invite every viewer, and maybe, ask for a cup of steaming cup of tea or coffee, or even beer, if you need it to be that way.
Why does it matter?
In a nutshell, it matters because you want to succeed. I mean, you want to be famous, and earn make money along the way as well. And maybe because you want to help people solve their problem.
What I mean to say is that you may have many different reasons behind blogging and different measures for success, but if you want to achieve it then you will need to make your blog friendly to your visitors.
How you can do it?
This is what this series is about. I will share some tips and show you the way to make your blog friendly for your users. This post was a mere introduction for the series written with an aim to emphasize the importance of “blog friendliness”. In the posts to come, we will see how this goal can be achieved.
I will suggest you to subscribe to RSS feed to remain on top of the updates about this series. See you tomorrow.
Tags: Aim, blog, Coffee, Cup Of Tea, Face, Faces, Friendliness, Lot, Many Different Reasons, Measures, Money, Nutshell, Perception, Shake Spear, Shakespeare, William Shakespeare
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Connectivity Issues (Resolved) September 2, 2010Certain Servers in India Hosting were facing intermittent connectivity issues. Our team has now isolated the problem, and continue to monitor this server closely to ensure that the problem does not reoccur. All the services should now work without any disruption. If you face any further issues, please inform our support team immediately. […]
- Emergency maintenance of one of our Linux Hosting Server. September 2, 2010One of our Linux servers is going to be under maintenance for Hardware upgrades as per the details mentioned below : Date : Sept 02, 2010 Time : 5.40 GMT The following set of IP’s would be affected: 70.87.29.184 70.87.29.186 70.87.29.190 70.87.29.191 70.87.29.192 70.87.29.193 70.87.29.194 70.87.29.195 70.87.29.196 70.87.29.197 70.87.29.198 70.87.29.199 70.87 […]
- Scheduled maintenance on one of our Linux Cpanel Hosting Server September 2, 2010One of our Cpanel Linux servers is going to be under maintenance for Hardware upgrades as per the schedule mentioned below : Date : September 2, 2010 Time : 20:30 GMT Estimated Duration : 1 Hour Impact: Sites hosted on this server would cease to resolve during the maintenance. FTP service shall be unavailable. Rest assured that there would be no […]