05 Jul 10 Criteria for Selection of Trade Show

With increasing number of tradeshows held all across the world it has become quite difficult to choose the right one for participation. A random selection of tradeshow could throw you in soup. So before deciding on participating in a trade show analysis of its credentials is very important. There are some more factors one should keep in mind before being part of it. Here are some guiding tips below –

1. Track the history, years of experience. Also look out for the names of industrial giants behind the show. Do your research thoroughly. Always look out for big organizations, as they easily draw in good resources, marketing and promotions, infrastructure and better people. Check out the names of big sponsors.
2. Analyze the demographic of people who flocked into the last show. How much was the footfall? Is the number of visitors mentioned true or exaggerated? Does the demography match with your target audience? Find answer to all these queries before marching on towards selection of trade show.
3. Check out the list of speakers. Also look out for conference. Try to gather information about the speakers.
4. Check out timing of the trade show and its duration. Don’t waste your time in trade shows which are just emphasizing on conferences. For them booths are time fillers. There will be hardly any promotion. Such events are conference driven, where booths barely draw any attention, located at the exit area of conference hall. As a result people hardly pay attention and see only when they are rushing home or going to the toilet. Such shows are big wastage for marketing.
5. Also check out the numbers of booth and occupancy rate before a couple of weeks. Is the show in demand among participants? If yes then among whom all? Is it too cluttered or fine? Ideally 5-10% of booths remain empty before 14 days of the event, which fill up in the end moment with sponsors. Don’t go for an empty show.
6. Don’t get tempted by heavy discount. If you are coming across desperate discounts and incredible offers, follow up calls it’s a matter to investigate in. These show desperation of the event organizer. He may have reasons behind it. You may still find it worth to join.
7. Look out for testimonials of past participants and numbers of loyal participants. A good number of followers and long associates speak of the event’s credibility, quality and image.

Just keep these tips in mind before selection of trade show.

Tags: Booths, Conferences, credentials, Demography, Duration, Exit Area, Footfall, Going To The Toilet, Good Resources, Industrial Giants, List Of Speakers, Match, Occupancy Rate, Queries, Random Selection, Target Audience, Time Fillers, Trade Show, Trade Shows, Wastage