• Idiot Joe instinctively knew that networking matters a great deal in online success. Hence, he built a network of power online marketer, and cross promoted each other’s products.
• Idiot Joe took a clever decision of putting his URL, and a “Call to action” line at the back of his business cards, and at the bottom of his letterhead. He knew that if he can tap people in the offline world then he will succeed in tapping them in online world as well. Many people who got Idiot Joe’s business card went online to subscribe to his news letter.
• Idiot Joe also enlisted his friends and family, and requested them to talk about his e-mail newsletter with anyone they knew. This activity fetched a lot of e-mail addresses for his opt-in list.
• Idiot Joe instinctively understood the power of promotions in pulling e-mail addresses for his list. He used it successfully to get visitors give away their e-mails to Idiot Joe.

Idiot Joe used his common sense to build his list of opt-in e-mails. He may not be aware of the marketing tricks, but he was quite aware of how human being things and work. This knowledge worked in his favor and gave him a huge list of e-mails. Idiot Joe, after all, was never an idiot.