12 Mar 10 What is the Single Most Important Thing in Keyword Research?
This is tricky, isn’t it?
So, what is the answer…?
Is it the search volume? Or is it competition volume? Better still, is it the nature of keywords? Or is it the intent behind the keyword search? Or is it the title competition? Or what?
Whew! Too many to juggle with….
Well, do not waste your time on thinking hard in the solitary corner of your messed-up room (messed up room is common with all the webmasters, do not get sold for the sleek, and well-arranged rooms that you see in the A-listers videos; they are done on a purpose) because the answer to the above question is none of the above.
All of these things are important, very important, but nothing is half as important as important for a successful keyword research as is the common sense. You knew the answer? Hey, Einstein, why didn’t you tell me so? J
Now, let’s get serious.
Keyword research is a process of funneling down the information searched by the customers in your niche so that you can come up with terms that are searched by the many users and have fewer competitors.
The definition is sweet and sleek. Take a note of it. But, keep in mind that this definition rests on two variables: information entered by your customers and process of filtering down.
To get what?
To find the right keyword for your website or campaign, and in both the cases you will need to use your common sense. It is your common sense that will tell you how much a keyword is valuable. For example, let’s say you have optimized your website for “beach hotels” seeing its volume and competition, and despite everything being just right you are not getting any traffic, at least not substantial. Why?
Because you may have been suggested by your keyword tools that “beach hotels” is the most searched term in your niche, but it didn’t say that no one searched for “beach hotels”. Rather people searches for terms like “Miami beach hotels”, “OC beach hotels” “beach hotels in Florida”, etc., as “beach hotels” is a local keyword. And people search this keyword as a compound keyword along with some city, county, or state’s name.
This is all common sense. Take it out of equation, and you end up getting no traffic, regardless of your ranking.
Say again, which is the most important factor in keyword research?
Well done! You got it right this time.
Tags: Common Sense, Einstein, Hey, Hotels Florida, Hotels In Florida, Keyword Research, Keyword Search, Keywords, Miami Beach Hotels, Nature, Niche, People Searches, Search Volume, Single Most Important Thing, Solitary Corner, traffic, Variables, Videos, Webmasters
08 Jan 10 7 Steps to Setting up a PPC Campaign
PPC (Pay Per Click) is the most important form of online advertising. You can find PPC campaign running virtually everywhere. From Google to Microsoft to Yahoo to most of the niche blogs to websites to forums, everyone give prominent space for PPC campaign.
To be successful a PPC campaign needs to bring four parties together:
- Advertiser
- PPC programs (like Google AdWords, Yahoo Publisher Network, Microsoft Adcenter, Adbrite, bidvertiser, etc.)
- Online publishers (owners of blogs, websites, forums, etc.)
- Target audience
How to create a PPC campaign
Creating a PPC campaign is a seven-step process that begins with searching a good PPC program and culminates in publishing the ads. The steps are given below:
- Open a permanent advertiser account with PPC programs of your choice, deposit the money, and set a daily budget.
- Conduct a keyword research to find the keywords to use for the campaign.
- Make a list of keywords according to its conformity to the set objective.
- Bid for the keywords, ad placement, etc.
- Write an advertisement copy that works followed by copy testing.
- Create a landing page that the visitors will see once they click on your PPC advertisement.
- Place the advertisement.
The process does not end here, rather it begins from here. The process of reviewing the performance, analyzing the result, tweaking the weak parts, and calculating the ROI (return on investment) kick starts as soon as your PPC campaign goes live.
Tags: Adbrite, Advertisement Copy, Advertiser Account, Adwords, Bidvertiser, Budget, Conformity, google, Google Yahoo, Keyword Research, Microsoft Adcenter, Money, Niche, Objective, Pay Per Click, Publishers, Return On Investment, Roi Return On Investment, Target Audience, Tweaking
21 Nov 09 SEO Tips – Optimize Your E-Commerce Website
“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”
This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.
We will start our discussion with learning about keywords in the context of e-commerce website.
Tip 1: Find Commercial keywords
Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.
Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.
Tip 2: Keywords column in database
While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.
Tips 3: Singular and plural keywords
If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.
Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.
Tips 4: Do not Stuff your keywords in navigation
Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.
Tags: Amazon, Brand Name, Code Isbn, E Commerce Site, E Commerce Website, ebay, google, Intention, Keyword Research, Meta Description Tag, Meta Keyword Tag, Mini Series, Page Titles, Quite Some Time, Search Engines Tips, Seo Optimization, Singular, Web Pages, Website Tip, What The Heck
Gossimer in the News
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- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 1, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
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- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
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- .ORG & .NAME Unavailability Notice: March 13, 2010 March 13, 2010Due to the scheduled maintenance at the .ORG Registry, the .ORG Production environment would be undergoing a planned downtime for maintenance, as per the following schedule: Maintenance Window Date - March 13, 2010 Time: 15:00 hrs - 19:00 hrs GMT/UTC Duration: 4 hours Affected Systems - Domain Name Registrations, Renewals, Transfers, Management on the Live i […]
- Scheduled Maintenance - Email Server March 11, 2010A hardware upgrade has been scheduled on one of our Email hosting servers. Maintenance Window * Date: March 11, 2010 * Start Time: 11:15 PM IST / 5:45 PM GMT * Estimated Duration: 30 Mins Packages hosted on the below mentioned IPs shall be affected: 70.87.28.129 70.87.29.17 70.87.29.156 70.87.29.23 70.87.28.130 70.87.29.18 70.87.29.157 70.87.29.21 70.87.29.2 […]
- Scheduled maintenance on our Windows Hosting Servers March 10, 2010There would be a scheduled maintenance on each of our Windows Hosting Servers to ensure that they are patched with the latest updates. Each server would be taken offline, anytime during the duration mentioned below. Batch 1: Start Time: Friday, March 12, 2010 19:00 GMT End Time: Saturday, March 13, 2010 17:00 GMT Batch 2: Start Time: Saturday, March [...] […]