It is not just your customers, employees, and investors you need to satisfy with your business blog. There are at least 3 more groups that need significant information about your company before they can proclaim any kind of allegiance with your company. Who are they and what they need? This is what I will talk about in this blog post.
Every company needs qualified work force and person who is good or very good in his field does not tend to apply for a job in a company that has dodgy reputation or that does not have any proven track record. These people research the company for the past record, growth opportunity, and the company’s work culture. You need to provide them with the information they need. Talk about the work culture, ethics, and how employees in the past have made it big. Tell them how conducive your organization is for development and innovation.
If the nature of your business is B2B then your clients need to know about the development in your company and its operation. Your clients’ decision to continue with you as well as your prospective clients’ decision to give you their business will depend a lot about the things that happen inside your company. Instead of giving grapevine communication void to fill in, you should open up a channel to communicate, and what could be more efficient than a blog in this. A blog will also help in B2C market if you sale high-involvement products for which customers need research.
The decision made within the four walls of your company is going to affect your vendors as well, so they want to keep themselves abreast with the changes in your corporate policy. Communicating with vendors also become easier when done through the blog, you will not require sending out e-mail alerts to your vendors informing them of every small or big changes of general nature. For specific purposes, you still need to talk directly.
These three groups of people are also as important as are those we talked about in the previous post. Whom else do you think a business blog should appeal to?
Tags: Allegiance, B2b, blog, E Mail, Ethics, Four Walls, Grapevine, Groups Of People, Growth Opportunity, Innovation, Investors, Job, Nature, Prospective Clients, Proven Track Record, Reputation, Research Vendors, Void Fill, Work Culture
How many of you have ever fathomed of starting one’s own business? I think most of us have at one point or the other in life. We always like to think big but very few us actually make it big. It all depends on the vision, implementation and luck too (but luck is not that big factor!). Entrepreneurship comes with a never-ending conviction and zeal to do something different. Often, the part time hobbies turn into splendid careers. With the Internet making everything and almost everyone in this world reachable, entrepreneurship on Internet is the latest buzzword. With recession hitting the world and layoffs on the anvil, the latest market scenario should push the wannabe entrepreneurs to start business from the comforts of home.
The Internet provides entrepreneurs the platform to start their businesses on low budgets and sometimes even with no investment at all. Some do not require assistance and for those who do, there exists organizations that help entrepreneurs succeed. Organizations, like Score, give counseling to business owners to kick-start their ideas.
People usually have ideas but they seldom implement them and as a result lots of people remain entrepreneurs just in their dreams. Here are few tips to remove that psychological block:
There are lots of ideas to start businesses online. Professional bloggers, web designers, virtual assistants, counselors, online stores are a few of them. There are sites like Etsy and eBay, which allow selling of your own products. Etsy is especially dedicated to hand-made products like paintings, handicrafts, photography etc. Certain ideas, when they take the shape of a website, turn into a huge success and sometimes are even bought by Internet giants. Take for example Orkut, the idea of a commoner that sold like a hot cake and was later acquired by Google.
The net is filled with numerous success stories that made it big by entrepreneurship on internet. Amit Aggarwal, one of the India’s first professional bloggers who gave up his job to pursue his hobby full time, is now playing in the millions. Lesley Spencer Pyle, who is working from home for the last 13 years, is the president and founder of HomeBasedWorkingMoms.com and HireMyMom.com. Margarita McClure, a mother who started making organic, cloth diapers in her free time (and selling them online) turned into a business with a turnover of $1.4 million in 2008. The examples are many. What made them a success story is their belief in themselves, strong conviction and sticking to the cause from start to finish. Entrepreneurship on the Internet has the advantage of making it big with bare minimum. To be an entrepreneur on Internet, all you need is a great idea, the conviction to see it through, and the ability to take action (and then there is no stopping you!).
Tags: Anvil, Budgets, Business Owners, Buzzword, Careers, Comforts Of Home, Conviction, Dreams, Hobbies, Home Internet, Hou, Job, Layoffs, Market Scenario, Own Business, Part Time, People, Recession, Score, Unnecessary Products, Vision Implementation, Zeal