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10 Feb 10 Blog with a Friendly Face – Part 5

A good talker, a good entertainer gets lots of friend compared to the one who keep him to himself. People make befriend people who can entertain them, inform them, and with whom they look cool when hanging out. I will tell you how to make your blog do all these in this post. Let’s not waste any more time and learn the trick.

Attract with your headline

A Headline is like an opening sentence that people use to strike conversation with their friends. The quality of an opening sentence (headline) gives the listener an idea about what is to come in the conversation. The more attractive an opening sentence will be the more glued your listeners will be.

Communicate intention with a sub-heading

If your headline failed to get the attention you sought, say one more sentence and make them know your intention behind the headline. You can use sub-heading to clarify the purpose even when the headline is powerful. A sub-heading helps you retain the interest of your target audience. Use it judiciously.

Make your read R-E-A-D Your Blog

How good will it be for your blog if people coming to your blog and leave it even without caring to read it. It would be devastating, isn’t it? If you are facing this problem with your blog then ask yourself why is it so? Is it because you do not have anything new to say, or is it because you do not know how to say it? You also need to check your writing style and find out if it is suited for the topic you are writing about or not. Not every style is suitable for all types of writing.

I have shown you the areas where problem may persist, which puts off your friends (visitors). Read into these tips and see what you need to do to make your headline click, sub-heading explain, and blog-post attractive.

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22 Nov 09 SEO Tips – Optimize Your E-Commerce Website – II

This is the second post of the mini-series that talks about how to optimize your e-commerce website, and in this part, I will talk about title tag, meta keyword tag, and meta description tag.

Title tag

A unique title tag for each of the product pages is very essential. Use non-repetitive keyword in the title. Sounds simple, isn’t it?

Well, it does, and actually it is quite simple, if you have just 3-4 products to promote, but writing unique title tags start becoming more and more complicated when you have 100 or 200 or more products to sell. And even more complicated if you have to sell 20-40 products with different specification of same make; such as 1, 2, 4, 8, and 16 GB pen drive of XYZ brand.

Now how will you write title tag for each individual pages? Should you include the brand name? I will suggest not using the brand name as you may run the risk of duplication.

Meta keyword tags

Do not use the same set of meta keyword tags for all pages. Be more specific, and as suggested previous post, add commercial keywords in this place. Keyword tags should be taken from the keywords you entered in the database while entering the product details, as suggested in previous post.

Meta Description tags

The meta description tag on the product page of an e-commerce website may contain the brand name. Your meta description tag should work as a short, sweet and succinct sales letter that will ascertain that only those visitors are coming to you who has intention to make a purchase.

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21 Nov 09 SEO Tips – Optimize Your E-Commerce Website

“What the heck is so different about optimizing an e-commerce website? I think, it’s all the same.”

This is a typical newbie response when the here SEO for e-commerce is different than SEO for normal website. And in this mini – series, I will tell you how you can optimize your e-commerce website. These are the same tips that Amazon, eBay, and other online biggies apply to their e-commerce website. You can also apply these tips in your e-commerce website and take your e-commerce website to the first page of Google.

We will start our discussion with learning about keywords in the context of e-commerce website.

Tip 1: Find Commercial keywords

Use the keywords tool that you have to find the keywords that people type when they need to purchase some stuff. Abstain from keywords that include the word “Free”, “Freebie”, “giveaway” etc., whereas keywords that include “sale”, “discount”, “cheap”, etc., should be devoured for. When conducting a keyword research for your e-commerce website then do it with an intention to find commercial keywords only. If you have added blog to your e-commerce site then use these commercial keywords in blogs as well.

Always remember, people do not search for or very rarely search for brand name, and ISBN number; what they search for is the solution to their problems. Keep this in mind when making a list of keywords to use in your e-commerce website.

Tip 2: Keywords column in database

While creating a database make a column for SEO keywords along with product, price, brand name, SKU code, ISBN number, category, etc. The keywords you feed in the database should also go into page titles of the web pages, meta keyword tag, meta description tag, as well as in the content of the body. This is important in order to make your product searchable in search engines.

Tips 3: Singular and plural keywords

If you have been doing SEO optimization for quite some time then you must be aware that a singular keyword fetches one kind of traffic, while, plural get another kind of traffic.

Do not use plural keywords on product pages. Limit its use to home page and your sales landing page. Product page should only take singular keyword.

Tips 4: Do not Stuff your keywords in navigation

Do not stuff your navigation with keywords. This is pointless. It bores the audience, and repels them.

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