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26 Jun 10 3 Things that Affect Your Conversion Rate

We all do a lot many things to pull people to our blogs, websites, and online stores in a hope that some of them will act and buy the product you are selling, or click the links on your website or fill the form you want them to fill. But, it often happens that people come, browse and go without taking any action whatsoever, other than clicking the close button or typing another URL. This is a cause of worry for all webmasters who face this every day.

There are many things that you can do to improve the conversion rate – that ranges from big changes to small tweaking. In this article, I will tell you about 3 such things. The things I am going to discuss may look like simple tweaking, but they have immense effect on the conversion rate of your website. I will suggest to not mess up with the following principles, should you want visitors to take desirable action.

3 conversation rate maximizing principles

Remove the fine prints

Do not keep prices, taxes, fines, interests, etc., hidden by a link. Tell your users how much will he be charged and for what. Do not bury the details in a link. You should be transparent in your dealings —particularly financial dealings — and tell your visitors upfront what he will be paying to use your services.

Send reports

Send periodic reports to everyone whom you bill monthly. Tell them what you are billing them for in each of your mail. If they are paying you then they deserve a monthly statement as well. I am not asking you to send a printed statement or bill every month. An email will do the trick.

If sending mails out to people is going to make them stop paying you then rethink about your product and redesign it.

Make it easy to quit

Do not just make it easy to quit, but tell your buyers as well. They should know that they will not be trapped in the system forever if they subscribe once. Tell them you do not have any intention to have unsatisfied customer.

If you can manage these three things well then you will see a sharp rise in the number of people taking the action you want them to take.

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17 Mar 10 Stupid Google! How to Please It?

Yes! I am in a mood to confront whoever and whatever passes me for a search engine. Indeed, it is not just the Google that is stupid. Every darn search engine on the planet is stupid. They do not know what the heck a web site is about. They do not have any idea what a good content is, and what does filler words mean. They even are blind and deaf. They cannot see the information-packed podcasts that you have created, or see the cool videos you have made. STUPID!

And it is to satisfy the whim of these stupid power hucksters that we need to SEO our website.

I wish how easy life would have been, if only Google had not been stupid—I do not care if others are stupid as well because Google is what most of the people use. If it was intelligent and could go through my content and perceive the quality and intention then it would not have mattered if Yahoo, Bing, Ask, and other search engines can do so or not. But, each one of them is stupid.

So how to impress this stupid fella?

Write a complex stuff and you have already confused Google. I bet on this. Try writing things that are too complex full of encoded and cryptic language understanding which is a hallmark of intelligence, and it will fail to rank you.

So what to do?

Make it simple.

  • Make your code simple.
  • Make structure of your website simple
  • Make navigation flat
  • Write keyword-rich content
  • Provide alt text with images
  • Add tags to your video
  • And on top of that give it a clearly defined, unambiguous roadmap of your website so that it can see each and every pore of your website.

STUPID! Can’t it see it on its own?

No. it can’t because search engines are stupid, and Google is the most. Many smart people among us fail to recognize this fact and they end-up creating a website that will please the delectable senses of a smart fella.

Think Simple. Think stupid!

Remove anything from your website that needs second thought. Do not complicate the codes. Better still, do how this stupid fella (Google) wants you to do. Do not try anything fancy, it will not get it. Why waste time? Do as it asks you to do.

STUPID powerful Google!

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10 Feb 10 Blog with a Friendly Face – Part 5

A good talker, a good entertainer gets lots of friend compared to the one who keep him to himself. People make befriend people who can entertain them, inform them, and with whom they look cool when hanging out. I will tell you how to make your blog do all these in this post. Let’s not waste any more time and learn the trick.

Attract with your headline

A Headline is like an opening sentence that people use to strike conversation with their friends. The quality of an opening sentence (headline) gives the listener an idea about what is to come in the conversation. The more attractive an opening sentence will be the more glued your listeners will be.

Communicate intention with a sub-heading

If your headline failed to get the attention you sought, say one more sentence and make them know your intention behind the headline. You can use sub-heading to clarify the purpose even when the headline is powerful. A sub-heading helps you retain the interest of your target audience. Use it judiciously.

Make your read R-E-A-D Your Blog

How good will it be for your blog if people coming to your blog and leave it even without caring to read it. It would be devastating, isn’t it? If you are facing this problem with your blog then ask yourself why is it so? Is it because you do not have anything new to say, or is it because you do not know how to say it? You also need to check your writing style and find out if it is suited for the topic you are writing about or not. Not every style is suitable for all types of writing.

I have shown you the areas where problem may persist, which puts off your friends (visitors). Read into these tips and see what you need to do to make your headline click, sub-heading explain, and blog-post attractive.

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