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10 Jan 10 How to Qualify a Directory for Link Building

We all use directories to build links, and that is the reason why there are so many web directories submission services around. But, are all of them good? Are the ones promising to submit your website to 500 directories for slightly less than $50 ($47 or $49 to be more precise) any good?

Well, you know the answer. Not all the directories are cut to be the same, and not all of them are good. Most of them are bad, and as far as $47 directories submission goes, the adage, “Pay peanuts and get monkey” holds true.

A submission to bad directory will not only not give you any link juice, but it will also suck away the respect you got from Google and other search engines, as many of the web directories are banned or blacklisted by Google.

How to qualify a directory?

You need to run a directory through three litmus tests before submitting your website to that. This will save you from the search engines’ wrath, and will deliver value for money.

  1. 1. Traffic: Look for the traffic stat. Compete stat is a good indication of the popularity of the traffic.
  2. 2. Outbound link policy: Check the directory’s outbound link policy before submitting your link. A directory that has stringent linking policy is good, and the one who links to everyone and anyone will get banned.
  3. 3. Google PageRank and Yahoo WebRank: Check for Google PageRank and yahoo WebRank of the directory you are going to submit your website to. This step can be considered optional.
  4. 4. Affiliation: Check if the directory enjoys any industry affiliation or not?

Always run a directory through these steps before you submit your link. What else do you think should one consider before submitting website’s link to a directory? Please use the comment box and let me know your views on the subject.

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16 Nov 09 5 Things You Need to Know Before You Hire an SEO Company

There is one bad thing about our dependence of SEO for the success of our online business, which is the mushrooming of SEO companies throughout the world. Most of those who know the meaning of word SEO claim to be an SEO expert, and they claim to take your online business to a new height.

This is not possible. Not everyone can be an SEO expert, there got to be some good one and some bad ones, therefore, do not believe even a single word told to you by any SEO company, no matter how big they claim they are, until and unless you run the following acid test on them.

SEO company search acid test

A good SEO Company has the following traits:

  1. A SEO company that is claiming to be big should feature in the search engine, if you search for keywords related to SEO company or SEO service provider.
  2. Look for the industry affiliation before hiring an SEO company. Also see if they are member of legitimate industry bodies or not.
  3. The working of a good SEO company will not be as hidden as workings of a magician. Rather, it will work as war strategists that share their strategy and tactics with the team member. Good SEO companies either share their strategy and tactics on their website or in one-on-one meeting with the client. They might not tell you all, but they surely will tell you enough to convince you.
  4. A good SEO company will never send junk mails. They are too busy to SPAM you with their low cost offering. “High ranking at low cost” is the bait these junk mails give.
  5. A good SEO company will promise to reduce your advertising expenditure over the period of time. They will tell you that in your first meeting, and they may show you how much advertising dollars they will save for you.
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