27 May 10 US Ad Expenditure Grows in Q1 2010
According to a report on ad spending by media types released by Kantar Media ad spending by the US companies has grown by 5.1% in the first quarter of 2010 on previous year to touch $31.3 billion mark. The company studied 19 different media types for the financial health, only to find that 13 among them have shown a rise in the first quarter. The data is as follow:
Ad spending by category
Television
- Overall growth: 10.5%
- Spot TV: 22% (Main advertisers coming from automotive, retail, financial services, and political categories)
- Network TV: Winter Olympics led to 11.6% growth in ad spending on network television.
- Cable: 8.2%
- TV (Spanish Language): 7.2%
- Syndication fell by 13.2%
Radio
- Overall growth: 7.4%
- National Spot Radio: 19% (Main advertisers coming from automotive, telecom, and financial services)
- Local Radio: 4.6%.
- Network Radio: 3%
- Overall growth: - 3.2%; Newspaper:-3.7%
- Consumer Magazine: fell by 3.9%
- B-to-B Magazine: fell by 8.4%
- Local Newspaper: slipped by 5.6%
- Sunday Magazine: spending grew by 13.7%
- National newspaper: 9.1% (thanks to growth in the Wall Street Journal)
Internet, Outdoor and FSIs
- Display Ads (Internet): 5%
- Outdoor: largely flat (drop by -0.4%)
- FSI: 12.8% growth
As the above data suggested print media is going down, and it touches new low in every successive quarters. But growth in the Sunday Magazine brings some relief for the print industry. It is high time for the print industry to rethink its status and reinvent itself should it not want to follow the footsteps of dinosaurs.
Tags: B Magazine, Category Television, Financial Health, High Time, Journal Internet, Network Radio, Network Television, Network Tv, Previous Year, Radio 3, Radio 4, Retail Financial Services, Spanish Language, Spot Radio, Spot Tv, Sunday Magazine, Television Cable, Tv Spanish, Wall Street Journal, Winter Olympics
02 May 10 Inbound Marketing Pushes Outbound Marketing Away
According to the “State of Inbound Marketing Report” released by an Internet marketing firm Hubspot, inbound marketing is getting hotter and hotter day-by-day. It is pushing the outbound marketing out and gaining more ground for itself in the process.
In terms of percentage of the overall lead generation, inbound marketing grew by 1% between 2008 and 2009 (from 38% to 39%) at the cost of outbound marketing that contracted by 5% (from 29% in 2008 to 24% in 2009), as reported in the study released by Hubspot.
The study revealed that social media, SEO, and blog form the top three lead generation sources followed by Email marking. As the chart at the bottom suggests, there had been a tremendous shift towards social media for lead generation. In 2009, only 46% businesses used it, which is expected to increase by 14% to touch 60% mark in 2010. Blogs will also grow in importance but not as much as SEO.
What so striking about these findings?
If the trend continues to grow as it does now then soon the businesses involved in outbound marketing will be out of the market. For long, everyone was saying the death of mass media is at the door, and we all expected it to be some violent death. But, like life nothing violent happened on the Internet. It means a silent and slow death awaits outbound marketing. It‘s high time for us to shift to inbound marketing.
Tags: blogs, Generation Sources, High Time, Internet Marketing Firm, Lead Generation, Lead Marketing, Marketing Report, Mass Media, Outbound Marketing, Overall Lead, SEO, Slow Death, Violent Death
07 Feb 10 PayPal Collapsed for India, Now What?
It has not been a pleasant February for Indian freelancers, bloggers, online marketers, and affiliate sales person, PayPal has stopped sending payments to India. Well, they claim they have just stopped personal payment to India, but in reality, almost all types of payments—personal, services, invoiced, etc., — have been blocked by PayPal. When consulted, they say it has some issues with its “business partners” and “credit card companies” (as told to me by inarticulate customer care representative), which according to him will get fixed with seven days time.
Like countless others, I too doubt the authenticity of this claim. And like others, I too cannot help and reflect on the future of outsourcing to India?
Who runs the show?
It was a hard pill to swallow, but PayPal has proved that it is not the countless clients, freelance exchanges, job boards, blogging jobs, and small IT jobs that are running the show not what driving the freelance economy in India; it is PayPal that does. We are dependent on this company, and freelancing in India depends a great deal on the whims and fancies of PayPal.
It is PayPal that runs the show.
What needs to be done?
It is high time for us to look for alternative. There are quite a few, but none of them are half as good as PayPal is, yeah I am confessing this, though reluctantly. Moneybookers, Alterpay, 2CO, Xoom, Wire transfer, Western Union, eGold, etc., are there, but they are either too complex or not at all good.
We need to form an Indian equivalent of PayPal to safeguard ourselves from PayPal and other companies like that. An Indian online payment processing system that works according to the guidelines of Reserve Bank of India (Indian central bank) should be formed.
Confusion is not a nice place to be in. It is dark adn dingy in here, and it feels very bad.
Tags: Affiliate Sales, Bank Of India, Countless Clients, Customer Care Representative, Egold, Future Of Outsourcing, High Time, India Indian, Indian Equivalent, Online Payment Processing, Outsourcing To India, paypal, Personal Payment, Personal Services, Processing System, Reserve Bank Of India, Sales Person, Sending Payments, Western Union, Whims
Gossimer in the News
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]
Support Notifications
- Connectivity Issues (Resolved) September 2, 2010Certain Servers in India Hosting were facing intermittent connectivity issues. Our team has now isolated the problem, and continue to monitor this server closely to ensure that the problem does not reoccur. All the services should now work without any disruption. If you face any further issues, please inform our support team immediately. […]
- Emergency maintenance of one of our Linux Hosting Server. September 2, 2010One of our Linux servers is going to be under maintenance for Hardware upgrades as per the details mentioned below : Date : Sept 02, 2010 Time : 5.40 GMT The following set of IP’s would be affected: 70.87.29.184 70.87.29.186 70.87.29.190 70.87.29.191 70.87.29.192 70.87.29.193 70.87.29.194 70.87.29.195 70.87.29.196 70.87.29.197 70.87.29.198 70.87.29.199 70.87 […]
- Scheduled maintenance on one of our Linux Cpanel Hosting Server September 2, 2010One of our Cpanel Linux servers is going to be under maintenance for Hardware upgrades as per the schedule mentioned below : Date : September 2, 2010 Time : 20:30 GMT Estimated Duration : 1 Hour Impact: Sites hosted on this server would cease to resolve during the maintenance. FTP service shall be unavailable. Rest assured that there would be no […]